## .Director, Corporate Audience Marketing page is loaded## Director, Corporate Audience Marketinglocations: NLD Amsterdam (Radarweg): UK - London (London Wall): New York, NYtime type: Full timeposted on: Posted Todayjob requisition id: R110122**Director, Corporate Audience Marketing****About the role**We are seeking a strategic and results-driven Director of Enterprise Marketing for our Corporate Audience Segment. This role leads marketing initiatives for our enterprise capabilities and brand awareness. This role will be responsible for developing and executing go-to-market strategies that drive awareness, perception, and engagement among our Corporate R&D Audiences in all industry verticals. The ideal candidate has deep experience in B2B marketing, understands complex buying cycles, and excels at positioning capabilities alongside specific solutions to senior decision-makers.**Key Responsibilities****Strategic Leadership*** Define and execute the marketing strategy for enterprise capabilities, including aligning with corporate objectives, central brand strategists, Global Communications, and in line with revenue goals;* Partner with Product, Sales, and Customer Success teams, and across multiple marketing teams, to ensure cohesive messaging and positioning;* Align marketing strategies to company brand strategy and drive change in positioning from brand to demand.**Go-to-Market Execution*** Develop integrated campaigns targeting enterprise buyers across multiple channels (digital, events, ABM, content marketing);* Create compelling value propositions and messaging frameworks tailored to Senior R&D, C-suite, and technical audiences, which co-position our enterprise capabilities with our individual solution offerings, including naming strategies and change management.**Demand Generation & Pipeline Growth*** Collaborate across marketing teams and with Global Communications to drive lead generation and pipeline acceleration through account-based marketing, thought leadership, and targeted programs;* Measure and optimize campaign performance to maximize ROI.**Content & Thought Leadership*** Oversee development of high-impact content (whitepapers, case studies, webinars) that demonstrate enterprise value and differentiation;* Position the company as a trusted advisor in enterprise technology trends required for impactful Research & Development.**Team Leadership*** Manage across multiple marketing teams and offer mentorship from a Segment lens across specialist marketing professionals, fostering a culture of innovation and accountability;* Collaborate cross-functionally to ensure alignment and executional excellence.**Requirements*** Solid experience in B2B marketing, with at least 5 years in enterprise technology or SaaS platform marketing;* Proven track record of leading successful go-to-market strategies for complex portfolios of solutions;* Good understanding of enterprise buying cycles and decision-making processes;* Expertise in integrated marketing, ABM, and digital demand generation;* Exceptional communication and storytelling skills for technical and executive audiences;* Bachelor’s degree in Marketing, Business, or related field (MBA preferred);* Increased brand awareness and thought leadership in target markets;* Effective collaboration with central brand strategy and cross-segment Marketing, Sales and Product teams to achieve shared goals.**Work in a way that works for you**We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive**Working with us**We are an equal opportunity employer with a commitment to help you succeed. Here, you will find an inclusive, agile, collaborative, innovative and fun environment, where everyone has a part to play. Regardless of the team you join, we promote a diverse environment with co-workers who are passionate about what they do, and how they do it.**Working for you**At Elsevier, we know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits specific to the UK region that we are delighted to offer:* Health care plans and benefits* Modern Family Benefits, including maternity, paternity, adoption and surrogacy* Life assurance and accident policies* Comprehensive pension and retirement plans* Access to learning and development resources* Your recruiter will advise you on the benefits package for your locationA global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.If performed in New York City, the base pay range is - .U.S. National Base Pay Range: -. Geographic differentials may apply in some locations to better reflect local market rates.**We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click** **to access benefits specific to your location.**We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our or please contact 1-855-833-5120.**Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams** **.**Please read our .We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.***USA Job Seekers:***.Elsevier is a global leader in advanced information and decision support for science and healthcare. We believe that by working together with the communities we serve, we can shape human progress to go further, happen faster, and benefit all.We support continuous discovery and uphold the highest standards of content integrity, reliability, and reproducibility so the communities we serve can advance their field of science, healthcare or innovation with confidence. By combining high-quality content with powerful analytics, we transform complexity into clarity and deliver mission-critical insights that help professionals make better decisions when it matters most.We deliver insights that help research institutions, governments, and funders achieve their goals. We help researchers discover and share knowledge, collaborate, and accelerate innovation. We help librarians provide verified, quality information to universities. We help innovators turn knowledge into new products. We help health professionals improve patient care and educators train the next generation of doctors and nurses. Connecting quality content and innovative technologies, we make progress go further and happen faster. And by championing inclusion and sustainability, we ensure progress benefits all.With 9,500 employees, over 2,300 technologists
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