Cloud Alliance Lead
Location: London, UK (Hybrid – 2–3 days in-office/onsite per week)
Contract: Permanent, Full-time
Salary: Competitive Salary + Uncapped Commission + 10% Shares + Benefits
About Us
At Appvia, we help public and private sector enterprises deliver digital services faster, securely, and at scale. As an AWS Advanced Consulting Partner and Microsoft Gold Partner, we specialise in cloud-native transformation, platform engineering, and developer solutions that enable organisations to modernise their infrastructure and accelerate delivery.
We’ve built our reputation working with some of the world’s most complex and highly regulated customers, from central government departments to leading financial institutions, and now we’re looking to grow our alliances function to take this even further.
Interview Process
* Talent Acquisition Screening
* Virtual Interview with Hiring Manager
* F2F Interview with CEO and Hiring Manager
* Final meeting with COO
The Role
We’re seeking an ambitious and commercially minded Cloud Alliance Lead to own and grow Appvia’s strategic partnerships with AWS and Microsoft. This is a high-impact role within our Revenue team, reporting to the Head of Sales and working closely with the leadership team to build Appvia’s partner strategy, drive new customer opportunities, and define our GTM approach for 2026.
You’ll be the connector between Appvia and the hyperscalers, maximising our Advanced and Gold Tier partnerships, building relationships with partner sales and technical teams, and identifying partner originated opportunities to generate new revenue. It’s an ideal role for someone who understands cloud ecosystems, enjoys networking and relationship-building, and has a track record of driving joint business with cloud providers.
Requirements
About You
You’re a relationship-builder who thrives at the intersection of technology and sales. You understand how hyperscalers operate and can translate technical capability into commercial opportunity.
Essential experience:
* Experience working with cloud providers (AWS and/or Microsoft) in an alliance, channel, or GTM capacity.
* Understanding of Cloud and DevOps concepts, such as:
o Software Delivery Lifecycle
o DevOps & Platform Engineering
o Developer Platforms / DevEx
* Strong communication, presentation, and F2F sales skills.
* Proven experience in lead generation, partner mapping, and deal orchestration.
* Strong knowledge of industry events to build relationships and generate pipelines.
* Familiarity with ARR and upselling strategies in a B2B product or consulting context.
* Cloud certification beneficial (e.g. AWS Cloud Practitioner or equivalent).
Key Responsibilities
* Own and grow Appvia’s commercial relationships with AWS and Microsoft.
* Map key partner stakeholders across industries, territories, and accounts to identify new opportunities.
* Generate and qualify new customer leads through cloud provider networks.
* Feedback into Appvia solutions team to help improve on existing offerings.
* Leverage Appvia’s Advanced/Gold Tier credentials and specialisations to build credibility and open doors.
* Collaborate with leadership to define joint GTM strategy and campaigns.
* Attend and represent Appvia at industry and partner events, speaking and networking to build awareness.
* Report on partner pipeline, ROI, and progress against alliance KPIs.
Benefits
Why Join Appvia?
We are a self-funded, London based startup; providing businesses with a fast and secure way to deploy containerised applications into the cloud.
* Be part of a growing cloud consultancy with deep government and enterprise credibility.
* Shape Appvia’s AWS and Microsoft GTM strategy for 2026 and beyond.
* Work alongside industry leading experts in cloud, platform engineering, and DevOps.
* Collaborative, innovative, and outcome-driven culture.
What’s on offer?
⚖️ Work-life balance
* Flexible working with core hours of 10-4pm because we know life happens outside of work
* Hybrid working - only one compulsory office day per month
* 25 days’ holiday a year, plus bank holidays
* An additional day off for your birthday
* Enhanced maternity and paternity to full pay
* Workplace Nursery Benefit to help working parents
💚 For your well-being
* Full Private Healthcare cover for you with partners and children covered 50%
* Death in Service
* Cycle to Work scheme
* Electric Car Scheme
* Pension plus a salary sacrifice option for even greater savings
* Employee Assistance Programme
* Free hygiene products available in the London office
🧠 Mental health support
* Free therapy through AXA
* Access to the Headspace App
* Trained Mental Health First Aiders
😃 Other fun perks
* Learning budget of £1,000 a year
* Your own MacBook Pro while you work at Appvia
* Dog friendly office
* Wear what makes you comfortable
* Free snacks in the office
* Pool table & ping pong table
* Regular team socials, board game nights, industry meetups and more!
But don’t just take our word for it, you can check out what our Appvians say about us on Glassdoor and by following us on LinkedIn, Twitter and TikTok.
We are proud to be an equal opportunities employer and actively encourage, respect, and recognise diversity of thought and background throughout the business. All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity, and disability status.
Note: While all roles are active and approved at the time of posting, the dynamic nature of our start-up means some applications may be processed to pipeline talent for future opportunities rather than current openings. We will strive to keep you informed of any changes to the status of your application.