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Strategic pr & brand communications lead

Trent
Punch Pubs and Co
Pr
Posted: 27 May
Offer description

At Punch Pubs we’re aiming to be the 5* pub company.

We want to create a world class team where every employee embodies the essence of 5* Partnership, supporting our brilliant Pubs. We strive to attract, develop and retain exceptional talent, ensuring each individual experiences growth, recognition and fulfilment in their roles.

The job description sets out what we need from you to be successful in your role and what you can expect in return.


Come as you are — and thrive

At Punch, we believe great pubs are built by great people, and great people don’t all look, think or act the same.

We’re proud to be a place where individuality is welcomed, differences are valued, and everyone can bring their whole self to work.

If you need adjustments or a different approach to help you shine, we’ll work with you to make it happen.

We are committed to equal opportunities for all and creating an inclusive environment where everyone can thrive.


Role Overview

Deliver clear, engaging and strategic communications through brilliant storytelling that protects and enhances the Punch brand whilst supporting our Publicans and Management Partners - celebrating success across the business.

This is a office-based role at our Head Office in Burton upon Trent on a 12-month fixed term contract to cover maternity leave.


What you’ll get in return

* Performance related annual bonus
* Option to buy and sell holidays, plus long service days
* Health and wellbeing suite via Perkbox
* Progression and development opportunities


Accountabilities

* Manage the press office in its entirety – including drafting responses for Punch employees, responding to queries, and ensuring the press register is up to date.
* Communicate Publican and Management Partners success stories on internal and external channels. Activity will include arranging photography; VIP invites and targeting regional and trade press outlets. This includes sharing all PR to social media.
* Communicate industry news, pub investments and acquisitions via Punch’s internal and external channels – SharePoint, Thirst, Punch Website and via local/national press.
* Full editorial duty of The Round magazine, including proofreading, writing the feature article and the Marketing & Communication Director’s introduction.
* Responsible for maintaining, writing and distributing key stories and news articles across all platforms, including Punch Buying Club, In the Moment and office screens.
* Leading on the Huddle – taking full responsibility for the Huddle agenda, organising content, editing videos, and writing and distributing the comms associated with it.
* Report periodically on Punch’s performance in the press – using analytic tools via our distribution platform (Vuelio) to update on the sentiment of our brand, in addition to reporting on engagement and tracking new followers via LinkedIn.
* Proofread internal comms and edit where necessary before distributing via internal channels – this includes all ad hoc requests.
* Creating a weekly and monthly social media plan for Punch – incorporating all areas of the business – as well as drafting/sharing the posts, including monitoring commentary & engagement.
* Responsible for the distribution, monitoring of responses and summary of analytics for the quarterly Partnering with Punch Survey – giving top-line analysis to the Senior Leadership Team.
* Provide analytical data on performance as needed for Senior team for review.
* Supporting with strategic partner media requests – for example, Licensed Trade Charity, Only A Pavement Away, Long Live the Local and BII campaigns.
* Where necessary, to assist with Punch event planning, primarily responsible for writing and distributing comms for both Punch employees and Publicans/MPs.


Key stakeholders

* Reports to Head of Brand & Communications
* Marketing & Communications Director
* Operational teams
* Publicans and Management Partners
* Media partners and external stakeholders


Person Specification – Technical Competencies/Professional expertise

* A true passion for storytelling and hospitality
* Proven experience managing a busy press office or communications function
* Strong written and verbal communication skills
* Experience working with media, PR platforms and analytics tools
* Ability to manage multiple priorities while meeting tight deadlines
* Confident stakeholder management and relationship‑building skills
* Strong editorial skills with excellent attention to detail
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