* Develop the marketing plan for the SETON brand and business, aligned with the product portfolio strategy & priorities as well as the regional sales strategies, aiming to reach sales targets by acquiring new customers, increasing customer loyalty and generating recurring sales. The plan contains new product launches, direct mail campaigns, industry specific multi-channel go to market campaigns, seasonal promotions and other brand and loyalty programs.
* Take overall responsibility for the SETON brand guidelines, ensuring consistent and effective application across all EMEA marketing materials and campaigns. Act as the go-to expert for brand compliance and guidance across all communication channels (print, email, social media, online, etc.).
* Own the execution of the plan for the UK business, working closely with the local marketing team, and oversee and manage the execution of the plan in the other regions, working closely with the local marcom managers and marketing teams.
* Fully align with the direct mail and digital teams to ensure the right balance between online and offline traffic generation and maximise ecommerce revenue as well as offline quote conversion.
* Analyse sales, marketing and e-commerce performance on a daily basis, proactively raise and address performance issues or opportunities, and measure the effectiveness of the marketing spend (ROAS).
* Be the marketing SPOC to the product management and commercial teams to ensure internal alignment and visibility. Member of the UK Senior Leadership Team.
Profile
Required Skilles and Competencies:
* Passion for marketing and a natural interest to stay up to date on new trends, technologies, capabilities and solutions.
* Excellent project management skills. Ability to manage multiple projects across critical deadlines and capable of driving projects across cross-functional teams based in different locations. Experience with Jira, Trello, or similar project management platforms is highly desirable
* Exceptional analytical skills, with proven experience in translating large volumes of data (web analytics, sales data, customer behavior) into actionable and understandable insights for agile optimisation
* Broad understanding of direct and digital marketing practices, including conversion rate optimisation (CRO), A/B testing, SEO, SEA, e-commerce platform management, and familiarity with web analytics tools (e.g., Google Analytics 4, Adobe Analytics).
* Effective communication and presentation skills at all levels, both written and verbal
* Excellent customer service, interpersonal, communication and problem solving skills
* Ability to balance working independently with being a collaborative team member in an environment where colleagues are working remotely
* Energetic, creative, self-motivated personality with result-driven approach
* High level of attention to detail
* Confident and professional, able to develop close relationships with internationally-based colleagues
We offer
* Comission Scheme
* Life Assurance
* Critical Illness Cover
* Health Cash Plan
* Cycle to Work Scheme
* Training and development opportunities
* 23days annual leave rising to 26 with service
* Holiday Purchasing (up to 37.5 hours per year)
Company
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places.Brady's products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software.Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries.Brady is headquartered in Milwaukee, Wisconsin employing approximately 5,700 people in its worldwide businesses.Brady's fiscal 2022 sales were approximately $1.30 billion.
Seton, a Brady company, is a global leader in providing innovative workplace safety and facility identification solutions. For over 60 years, we have been dedicated to helping our customers create safer, more efficient, and more compliant workplaces. Our mission is to protect people, products, and premises with a comprehensive range of products, including safety signs, labels, and industrial identification solutions. Join our team and be part of a company that prioritises quality, innovation, and customer success.
Contact
Please apply using our ATS system, alternatively send your cv to toby_adams@bradycorp.com
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