Head of Marketing
Location: Hybrid (Cannock HQ – flexible office days)
Salary: £70,000-£80,000 per annum depending on experience
Contract Type: Permanent
What We Can Offer You: Hybrid Working, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources
Why Do We Want You
Because you know how to make marketing count. At Phoenix Health & Safety, we’re looking for a Head of Marketing who can turn strategy into action and action into results.
You’ll lead the charge on generating pipeline, bringing in new customers, and making sure every pound spent on marketing delivers something back. This isn’t about brand fluff, it’s about real commercial impact. You’ll be part of our senior leadership team, helping shape the direction of the business while building a brilliant marketing function from the ground up.
Please note: To complete your application, you will be redirected to Wilmington Plc’s career site.
At Wilmington Plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked “apply”!
Job Purpose, Tasks and Responsibilities
You’ll lead and grow a high-performing team currently managing agencies, with plans to expand in-house while being accountable for results that directly contribute to revenue. This is a hands-on, commercial role where your success will be measured by pipeline growth and ROI, not just brand visibility.
• Commercial Accountability - Drive marketing-sourced and influenced pipeline growth, aligning strategy and budget to revenue targets.
• Pipeline & Lead Generation - Generate high-quality leads through multi-channel campaigns and targeted ABM strategies.
• Market Strategy & Positioning - Define and execute positioning, messaging, and go-to-market strategies based on market insights.
• Team Leadership & Agency Management - Build and lead a high-performing marketing team while managing agency partnerships.
• Marketing Operations & Technology - Own marketing automation, data integrity, and performance reporting across platforms.
• Campaign Execution - Deliver integrated, data-driven campaigns that meet KPIs and drive pipeline impact.
• Senior Leadership Contribution - Influence business strategy with market insights and represent marketing at SLT level.
What’s the Best Thing About This Role
This is a brand-new role within a premier provider of Health & Safety training and consultancy services, offering real opportunity to shape the business.
You’ll have the autonomy to set marketing strategy, allocate budget, and directly influence commercial decisions. This role allows you to make a positive impact on the business while leading and developing a high-performing marketing team.
What’s the Most Challenging Thing About This Role
This is a high-expectation role where marketing must deliver tangible commercial results. You’ll need to strategically lead the marketing function to generate measurable impact on revenue, pipeline, and overall business growth.
What We’re Looking For
We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes...
To be successful in this role, you must have:
• 7-10 years marketing experience with proven commercial impact
• Track record of pipeline generation - you've driven measurable revenue growth through marketing
• Budget management experience - comfortable allocating £X across channels based on ROI
• HubSpot, Marketo or similar CRM expertise - you can build workflows, scoring, and reporting yourself
• Data-driven mindset - you make decisions based on attribution, conversion rates, and ROI metrics
• Agency management experience - you've held agencies accountable for performance
• Team leadership - you've built or developed marketing teams (hiring, coaching, performance management)
• Commercial acumen - you understand P&L, sales processes, and business strategy
• Senior stakeholder management - comfortable operating at SLT level
To be successful in this role, it would be great if you have:
• H&S, training, or professional services sector experience
• Experience in high-growth business environments
• ABM and enterprise marketing experience
• Product launch and go-to-market expertise
We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.
About us
Phoenix, part of the Wilmington Plc, offers a range of health & safety training and services both in-person and virtually.
Established in 2005, we have recently become part of Wilmington plc, and pride ourselves on working to improve our range and quality of services so that customers have the best experience possible.
Find What You’re Looking For
We are ambitious and inclusive, filled with integrity and curiosity. We are Wilmington plc. Are you Join us and achieve more within your career with mutual respect, support and fair rewards.
Click on “APPLY” today