An exciting opportunity has arisen with a leading professional sports organisation for a Marketing Manager to play a central role in driving fan engagement, brand growth and commercial performance. Working within a dynamic and fast-paced environment, this position is responsible for developing and delivering integrated marketing strategies across a diverse portfolio of products including ticketing, memberships, events, and merchandise. The role combines brand leadership with product marketing expertise, ensuring campaigns resonate with both existing supporters and new audiences domestically and internationally. Key responsibilities include:
* Shaping and executing brand strategy to enhance awareness, consistency, and relevance
* Leading end-to-end campaign delivery, from creative development to performance analysis
* Owning go-to-market strategies across multiple product lines
* Using customer insight, market trends, and data to inform decision-making
* Collaborating cross-functionally to align marketing with wider commercial objectives
* Managing and developing a small team, alongside external creative resources
The successful candidate will bring:
* Proven experience in brand and/or product marketing (ideally within sport, entertainment or consumer sectors)
* A strong track record of delivering impactful, insight-led campaigns
* Excellent storytelling and creative judgement
* Confidence managing multiple projects in a high-tempo environment
* Experience leading teams and working collaboratively across departments
* A commercially focused mindset with strong analytical capability
This is a fantastic opportunity to join an ambitious organisation with a clear vision for growth, where marketing plays a pivotal role in building deeper fan relationships and driving long-term success. For a confidential discussion, please contact McBride Sport.