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Finding the best talent for agencies across Experiential, Events / Marketing / Digital / PR / Design
Our client are a global leader in live music and cultural experiences, producing category-defining festivals, concerts, and entertainment events. They bring together world-class talent, cutting-edge production, and deeply engaged audiences to create unforgettable moments. Their events span multiple markets and genres, with a strong focus on cultural impact, audience growth, and long-term brand development.
As they continue to expand, they are now seeking a Head of Promotions to drive the strategic and financial success of their event portfolio, ensuring their shows remain highly profitable, culturally relevant, and in constant demand.
The Role: Head of Promotions
The Head of Promotions will be responsible for overseeing a diverse portfolio of ticketed events, leading a team of senior/junior and regional promoters to drive consistent revenue growth, audience expansion, and brand positioning. This is a highly strategic, commercially focused leadership role that requires expertise in event curation, ticketing strategy, pricing, sponsorship integration, and multi-market expansion.
Success in this role means:
* Maximising event profitability through strategic forecasting, pricing, and data-driven sales tactics.
* Driving market expansion, talent strategy, and audience growth through deep industry relationships and insights.
* Leading and developing a high-performing team of promoters, ticketing strategists, and commercial partners.
Key Responsibilities of Head of Promotions:
* Owns the long-term strategic vision for their event portfolio, ensuring each event is financially and creatively optimised.
* Develops and executes a multi-year event expansion strategy, identifying new markets, audience segments, and growth opportunities.
* Works closely with the artist booking team to secure talent that aligns with brand positioning and audience demand.
2. Ticketing & Pricing Strategy
* Develops and leads dynamic pricing models, including tiered ticketing, VIP offerings, and loyalty programs
* Owns P&L responsibility for the event portfolio, working closely with finance to manage budgets and revenue targets.
* Collaborates with ticketing partners and platforms to optimise sales channels and enhance the customer buying experience.
3. Commercial & Sponsorship Integration
* Works closely with brand partnerships and sponsorship teams to integrate sponsorship activations seamlessly into events.
* Leverages industry relationships to secure long-term commercial partnerships, adding value beyond ticket sales.
* Develops high-impact marketing and promotional strategies that align with both ticketing and sponsorship goals.
* Manages a team of senior and regional promoters, setting clear performance goals and ensuring alignment with company objectives.
* Invests in mentoring and succession planning, ensuring a strong pipeline of future leadership within the promotions team.
5. Market Positioning & Industry Leadership
* Acts as an industry thought leader, representing them at conferences, speaking engagements, and industry panels.
* Maintains a deep understanding of consumer behaviour, global music trends, and competitive positioning in the live event space
Seniority level
* Seniority level
Not Applicable
Employment type
* Employment type
Full-time
Job function
* Job function
Sales, Management, and Strategy/Planning
* Industries
Events Services and Entertainment Providers
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