Job Summary
Micheldever Tyres is looking for a strong product/brand marketer who has a passion for brands and marketing. This key role of Brand Executive for Specialist Tyres will be responsible for supporting event planning and management, promoting and creating demand for products, working alongside the Specialist Brand Manager to develop marketing activity that supports the sale of over 250,000 4x4 and motorcycle tyres in the UK, through our Retail/Wholesale channels, on and off-line.
Working on initiatives that form the Marketing Plan to deliver the sales numbers, communicating with target audiences to build awareness, influence perception, drive action – both in the B2C as well as the B2B sector.
Deputising / representing the Specialist Brand Manager, the successful candidate will:
1. Support event planning and management.
2. Communicate and influence to help stakeholders understand why they should actively sell our Specialist brands to their customers. This is likely to include national campaigns, trade events and promotional activity, on and off-line, direct and in centre.
3. Be able to create successful marketing plans across multiple channels (online/Social/PR/point of sale).
4. Provide effective management and reporting for the wider business on the progress against the Plan, pre-agreed KPIs, budget summaries and input to reporting packs
5. Collaborative working with fellow Brand Managers/Execs to share best practice and coordinate go-to-market activities that make sense to customers, maximising revenue - ROI
About you: The ideal candidate will
6. Be experienced in supporting event planning and management.
7. Be a strong product/brand marketer
8. Be able to manage multiple activities, project manage difference delivery points is essential to this role.
A qualification in Marketing an advantage but not essential.
MTS is the market leader in the UK for all things 4x4, with over 40% of the UK’s All Terrain/Mud Terrain tyre sales – a sector and a share that is growing. We have been providing motorcycle tyres since 1972, offering bike services via 30 Protyre fitting centres and many more via independent Wholesale garages.