Brand and Digital Communications Manager
Key result areas: Lead the trust's brand and digital communications, ensuring clarity, consistency, and accessibility across all channels and audiences. Shape and embed our new brand identity and name, including voice, tone, style, and brand guidelines, to strengthen our reputation and engagement with internal and external audiences.
Lead the development of a new public website that clearly communicates our services, attracts talent, hosts accessible patient information, and meets statutory and legal requirements. Ensure WCAG 2.2 AA accessibility standards are embedded across all digital channels, championing inclusive and accessible communications.
Oversee the creation of a digital patient literature library, ensuring it aligns with our new identity, is easy to navigate, and meets accessibility standards. Develop and grow our digital communication channels, including the public website, intranet, social media, and email, ensuring they align with trust priorities and audience needs.
Work with internal communications and wider stakeholders to embed the new intranet, improving adoption, engagement, and the organization of internal policies and procedures. Develop, implement, and evaluate a digital communications strategy with internal and external communication managers, aligning with trust objectives to increase engagement and raise our profile.
Oversee digital communications, brand, design, and video content, ensuring high quality, audience focus, and compliance with our identity and NHS brand guidelines. Manage a high-performing digital, design, and multimedia team, providing leadership, guidance, and professional development.
Advise colleagues across the trust on brand and digital communications, helping them use digital and social media effectively. Influence senior and trust-wide colleagues in brand and digital best practices, negotiating how to embed new and improved ways of working.
Manage marketing projects and campaigns from briefing and storyboarding to execution and evaluation, ensuring strategic alignment. Seek opportunities to share our digital expertise across the NHS and explore ways to generate income through digital, design, and video services.
Please see the attached job description for full details of the main duties and responsibilities of the role.
At KMPT, we are committed to diversity and inclusion, actively encouraging applications from diverse backgrounds and under-represented communities, especially for senior roles like this one.
Requirements: The post holder must hold a full, valid UK driving licence and have access to a car/vehicle for business purposes, unless disabled as defined by the Equality Act 2010.
#J-18808-Ljbffr