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Product marketing executive

Basingstoke
Product marketing executive
Posted: 7 August
Offer description

Introducing TechPoint TechPoint is a people centered organisation, it is important to us that you not only have the skills and experience to fulfill the position, but you also possess the same core values as us. We are looking for people who can make a difference, add value, have an input and enjoy their work. This approach to recruitment makes TechPoint a unique team to be a part of– and we hope you can join us! At TechPoint we provide industry leading products, solutions and services. TechPoint comprises 3 value streams: Supply Chain Solutions, Manufacturing Solutions and Specialist Components – our five 'Centres of Excellence' across South and East of Anglia. The Role We’re seeking a dynamic and creative Product Marketing Executive to join our growing marketing team. This role is central to shaping our commercial success—crafting compelling sales and marketing assets, developing benefit-led propositions, and uncovering market insights that drive innovation. You’ll collaborate across departments and with customers to drive product adoption and unlock new revenue opportunities. Responsibilities Lead product launches and support go-to-market (GTM) strategies. Define customer segments, buyer personas, and ideal customer profiles (ICP). Develop customer case studies and testimonials. Collaborate with technical and sales teams to create brochures, flyers, and sales materials tailored to key industry verticals. Conduct competitive and market analysis to inform product positioning. Partner with design teams to enhance product UI and visual assets. Create, optimise and update content (product descriptions, blogs etc.) for digital channels, including social media and website. Conduct market research to identify trends and shape marketing strategy. Deliver benefit-led propositions and clear messaging across the customer journey. About you 2 years in a product marketing role within a B2B environment. Proven success in driving market penetration through product launches. Genuine interest in technology/electronics to support product understanding. Exceptional attention to detail. Experience with complex products and technical audiences. Solid understanding of digital channels and social media. Excellent writing and storytelling skills, with the ability to simplify complex topics. Familiarity with email platforms, CMS, or basic HTML. Experience with Adobe Creative Suite or Canva. Why us? 25 days holiday plus Christmas shutdown Your birthday as an additional day off Private Healthcare Health cash plan Company sick pay Bonus Scheme Life insurance of 4 x your annual salary Up to 5% employers pension contribution salary sacrifice Option to buy up to 5 days of holiday Enhanced Parental leave pay Cycle to work scheme Home and Tech salary sacrifice scheme Free will writing service Free parking About us Our Mission Harnessing the specialised strengths of each TechPoint business to create a uniquely integrated, value-driven solution for our customers. Dedicated to delivering exceptional service, from supply chain optimisation to complex manufacturing, empowering our clients with innovation and efficiency across every stage of their journey. Our Purpose Contribute to making a tangible impact on the success of our clients by redefining what’s possible in supply chain management and advanced manufacturing. Equal Opportunities for all TechPoint Group is an equal opportunity employer, committed to providing equal opportunities to all individuals, regardless of age, disability, gender reassignment, marriage/civil partnership, pregnancy, maternity, race, genetic information, religion or belief, sex or sexual orientation or any other characteristic protected by applicable laws. We value diversity and inclusion in our workforce and encourage all qualified candidates to apply

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