Marketing Analytics Manager
£55,000-£65,000
Fully Remote in the UK
The Company
This is a fantastic opportunity to join a high-growth financial services company as a Marketing Analytics Manager, where you’ll shape direct marketing strategies that improve customer engagement across multiple channels, focused on customer journeys, driving acquisition, and boosting retention!
The Role
You’ll play a key role in understanding, measuring, and improving the end-to-end customer experience. Working closely with marketing, product, and compliance teams, you’ll use data to uncover insights, run A/B tests, and optimise campaigns for performance and regulatory compliance
Key areas of focus include:
* Customer Analytics: Mapping and analysing the customer lifecycle, finding friction points, and recommending actions to improve acquisition, engagement, and retention
* Experimentation: Designing, running, and interpreting A/B and multivariate tests across email, SMS, affiliates, content, and direct mail campaigns
* Performance Reporting: Creating actionable dashboards and reports (SQL + visualisation tools) to inform senior stakeholders and guide strategy
* Compliance: Ensuring all campaign testing and data use adheres to FCA regulations
Your Skills & Experience
I’m looking for someone with:
* Strong background in marketing analytics
* Strong SQL
* A/B testing experience across customer journey optimisation, and campaign performance measurement
* Financial Services experience
* Excellent communication skills to work with senior leadership and global stakeholders
The Benefits
* £55,000-£65,000
How to Apply
Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page