The Marketing Assistant will support HCMUK's marketing team in executing high-impact campaigns across organic and paid social channels, helping build brand awareness, drive engagement, and convert followers into loyal customers.
Social Media Management
· Plan, schedule, and publish content across platforms (Instagram, TikTok, LinkedIn, Facebook, X, YouTube).
· Monitor engagement, respond to comments/messages, and maintain brand voice.
· Create compelling written and graphic content.
· Track performance metrics and prepare monthly reports with actionable insights.
Paid Social Advertising
· Assist in the setup, optimisation, and reporting of paid campaigns across Meta, TikTok, and LinkedIn.
· Conduct A/B testing on creatives, audiences, and placements.
· Monitor budgets and ensure campaigns are delivering against KPIs.
· Stay up to date with platform updates and algorithm changes.
General Marketing Support
· Assist the Marketing & Communications Manager to help reach the Company's marketing goals and objectives.
· Assist in planning, executing and attending company events nationally.
· Support email marketing and website updates as needed.
· Conduct competitor research and trend analysis.
· Assist with campaign planning and brainstorming sessions.
· General daily administrative tasks including enquiry tracking.
· Ensure brand consistency throughout all content, representing our values.
· Maintain excellent customer relationships through quality customer service.
· Assist in creating promotional materials, including marketing campaigns, brochures and digital content.
Essential
· Bachelor's degree in Marketing, Business or relate field.
· 2 years' experience in a similar role.
· Proven track record with hands on experience in managing business social media accounts, including creating and optimising paid advertising campaigns and analysing social analytics.
· Strong understanding of social media trends, analytics and best practices.
· Excellent written and verbal communication skills.
· Creative mindset with an eye for design and storytelling.
· Highly organised with the ability to manage multiple projects simultaneously.
Preferred
· Experience with Canva, Hootsuite, Meta, Google Analytics, or email platforms like Mailchimp.
Experience working in a similar industry.
Benefits & Rewards
* 24 days Annual Leave + Bank Holidays + option to purchase up to an additional 5 days
* Company Pension Scheme
* Critical Illness Cover
* Private Medical Insurance
* Employee Assistance Programme
* Death in Service
* Benefits Hub
* Cycle to Work Scheme