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Head of marketing

Kirkby Lonsdale
Blendsmiths
Head of marketing
€65,000 a year
Posted: 8 June
Offer description

Blendsmiths was established in 2017, with a focus on changing the way the world drinks.

In nearly 10 years of trading, Blendsmiths has become a leading brand in the F&B sector across the UK, renowned for high quality and innovative drinks.

Blended to be different; blended to be extraordinary, we are ambitious about taking the extraordinary to new heights and that’s only possible by building a great team.


Head of Marketing

We are seeking a high‑calibre Head of Marketing to lead and scale our marketing function at a pivotal stage of growth. We are a £5m turnover food and drink business with a clear ambition to grow to £10m+, and we are looking for someone who can help take us there through exceptional marketing leadership.

This is a role for someone who wants to build, not inherit. You will shape strategy, elevate brand presence, and drive commercial growth while working closely with a passionate leadership team.

We are not a large corporate environment with layers of red tape. We are looking for someone who thrives in a fast‑moving, entrepreneurial setting, and is energised by the opportunity to have real impact.


Key Responsibilities


Strategy & Growth Leadership

* Own and evolve the overall marketing strategy to support growth from £5m to £10m+.
* Translate business objectives into clear, prioritised marketing plans.
* Identify and unlock new growth opportunities across brand, acquisition, retention, and partnerships.


Brand & Creative Direction

* Lead brand positioning and storytelling in collaboration with the Brand Manager.
* Ensure a distinctive, premium, and consistent brand presence across all channels.
* Raise the creative bar while maintaining commercial focus.


Performance & Commercial Impact

* Drive measurable growth in customer acquisition and revenue.
* Oversee marketing performance, ensuring strong ROI across all activity.
* Make data‑informed decisions and continuously optimise performance.


Social, Content & Community

* Shape a strong and engaging social media presence through the Social Media Executive.
* Ensure content is consistent, creative, and aligned with brand identity.
* Build community engagement and brand affinity over time.


Partnerships & Growth Channels

* Guide the Partnerships Manager to develop meaningful commercial and brand partnerships.
* Identify and secure collaborations that drive awareness and revenue.


Events & Experimental Marketing

* Oversee and support the Events Manager in delivering high‑impact brand events and activations.
* Develop an events and experiential marketing strategy that strengthens brand presence and drives customer engagement.
* Ensure events are commercially aligned and integrated with broader marketing campaigns.


Leadership & Culture

* Lead, develop, and inspire a small marketing team.
* Create clarity, accountability, and momentum within the function.
* Hire and shape future team growth as the business scales.


We are looking for a rare combination of:

* Senior marketing leadership experience (Head of Marketing / Marketing Director level).
* Strong experience within food & drink, FMCG, hospitality, or premium consumer brands
* Proven success in scaling revenue and brand impact in a growing business, help scale a business, not just operate within established structures.
* Experience working in fast‑paced, resource‑conscious environments.
* Comfortable balancing strategy with hands‑on execution
* Deeply tuned into modern marketing trends, platforms, and behaviours (social‑first growth, creator‑led content, short‑form video, community‑driven brand building, and emerging digital channels), with a strong instinct for what will work next, not just what has worked before.
* A collaborative leader who is kind, empathetic, and brings people with them.
* Someone who is comfortable being hands‑on, while also setting clear strategic direction


Personal Attributes

* Energetic, proactive, and full of ideas
* Commercially sharp and results‑driven
* Kind, empathetic, and collaborative in leadership style
* Firm, decisive, and able to drive clarity and accountability
* Thrives in environments without heavy corporate structure or bureaucracy
* Resilient and tireless in pursuit of ambitious goals


What success looks like

* Clear, ambitious marketing strategy driving £10m+ revenue trajectory
* Strong, distinctive brand presence in the food and drink market
* High‑performing, motivated marketing team with clear ownership
* Measurable growth in acquisition, retention, and brand engagement


Benefits Package

* Flexible working conditions
* £60,000 - £70,000 salary per annum (based on experience).
* Company laptop (Apple MacBook Pro).
* Bonus structure
* 25 days holiday
* Pension
* Private Health Insurance
* One free coffee a week at a café of your choosing
* Complementary products each month
* Drinks and snacks provided at the office
* On site gym access
* Opportunity to learn, develop and grow with a creative brand

We operate in a friendly, collaborative environment where there is plenty of opportunity to learn, develop and grow amongst a highly creative and driven bunch.

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