About the role
Sales Advisor – Acquisition
We are seeking a driven and customer-focused Sales Advisor to support the growth of our UK SME customer base. This role is responsible for delivering revenue, sales volume, and quality targets through a combination of new customer acquisition, upselling, and retention activities.
Sales opportunities will be generated through a mix of:
Outbound dialler campaigns
Inbound customer enquiries
Targeted outbound campaigns aligned to business priorities
You will play a key role in providing a seamless customer experience by handling enquiries efficiently, professionally, and in line with defined processes and procedures.
What you will be doing
Manage a defined portfolio of SME customers (0–49 employees), typically single-site businesses with straightforward product requirements
Develop strong knowledge of BT & EE products and services (mobile, connectivity, IP voice) to support customer acquisition, upselling, and retention
Deliver outbound sales activity to acquire new SME customers, including dialler campaigns and targeted outreach
Handle end-to-end sales across multiple product areas, identifying cross-sell opportunities to meet customer needs
Build and maintain long-term customer relationships, engaging key stakeholders and decision-makers through strong communication and influencing skills
Apply BT sales methodologies and processes, including effective questioning and account mapping to grow and retain business
Maintain accurate and up-to-date records in CRM and sales systems, ensuring data quality and GDPR compliance
Identify and progress new business opportunities as well as growth within existing SME accounts
Influence customer decision-makers to drive timely, commercially beneficial outcomes
Thrive in a target-driven, customer-facing sales environment, achieving KPIs such as:
Sales targets and revenue growth
Customer contact activity
Pipeline health and opportunity progression
Share of wallet (SOV) growth
What skills you'll need to suceed
Essential
Strong communication skills – confident in verbal and written communication, with the ability to listen, influence, and engage stakeholders effectively
Proficient in using IT systems, CRM platforms, and digital tools (e.g. databases, email, Microsoft Teams / unified communications tools)
Demonstrated customer service skills, with the ability to understand customer needs, set expectations, and deliver appropriate solutions
Adaptable and eager to learn, open to feedback and able to follow structured processes and training guidance
Previous experience in a sales, customer service, or contact centre environment
Desirable
Proven track record of achieving or exceeding sales targets and KPIs, with a strong results-driven mindset
Experience working in a target-driven sales environment, with the ability to prioritise workload to maximise performance
Background in sales, telesales, or business development (advantageous but not essential)
Self-motivated, ambitious, and driven to succeed, with a willingness to learn and develop in a sales career
Benefits
Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:
Access to an online private GP 24/7 for you and your immediate family
Market-leading paid carers leave with up to 2 weeks off
Equalized maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
Discounted EE and BT products, including mobile and broadband
Market leading Pension scheme – 5% from you and 10% from us
Holiday purchase scheme
You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready