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Marketing and sales manager

Leicester
Village Women Dream
Sales manager
Posted: 5h ago
Offer description

Marketing & Sales Manager – Village Women Dream


Location: Hybrid/Remote

Reports to: CEO

Type: Part-time (with scope to grow)

Start Date: ASAP


Villagewomendream.com


About Village Women Dream


Village Women Dream (VWD) is a social enterprise empowering a community of rural Cambodian women artisans to work on their own terms. We create multi-generational collections using traditional techniques, sustainable materials, and a modern aesthetic. Our mission is to connect global consumers to meaningful craftsmanship while driving long-term impact for our Cambodian community.


Role Overview


The Marketing & Sales Manager will lead the development and execution of VWD’s marketing strategy, with a strong focus on fashion brand positioning, storytelling, and visual identity. This role will also be central to conceptualising and delivering pop-ups, community-building events, and supporting sales initiatives. It is ideal for someone who thrives at the intersection of creativity, fashion, and social impact.


Key Responsibilities


Marketing & Brand


* Develop, manage, and execute VWD’s marketing strategy across social media, email, website, and strategic partnerships.
* Work with the Head of Product to execute campaigns that highlight product, craft, and heritage.
* Produce and manage visual and written content: photography briefs, short-form video, brand copy, and campaign messaging.
* Lead email marketing strategy: newsletters, automated flows, and promotional campaigns.
* Define and maintain a strong fashion-forward brand voice, tone, and visual identity.
* Analyse engagement and campaign performance to optimise reach, growth, and conversion.
* Conceptualise & assist in planning immersive pop-ups, fashion activations, and community events that showcase VWD collections.
* Design event themes, storytelling elements, and customer experiences in line with brand aesthetics.


Sales Support (Assisting CEO)


* Assist the CEO in developing and executing sales strategies for online, wholesale, and event channels.
* Support onboarding of boutiques, retailers, and ethical fashion stockists.
* Support e-commerce updates, product descriptions, and seasonal promotions.
* Maintain relationships with stockists, partners, and collaborators.
* Track and report on sales performance to inform demand planning and collection development.


Operational & Strategic


* Support product launch planning and communications with Cambodian artisan partners.
* Assist in creating fashion-focused marketing assets: lookbooks, pitch decks, and wholesale packs.
* Contribute to merchandising strategy, collection pricing, and retail planning.
* Support impact storytelling for fundraising, grants, and strategic partnerships.


Skills & Experience


Essential


* 3–5 years experience in fashion marketing, brand management, or social media strategy (fashion, lifestyle, or ethical fashion preferred).
* Demonstrated ability to grow and engage online communities, with fashion-focused content.
* Strong content creation skills: copywriting, brand storytelling, and visual direction.
* Highly organised, with experience managing multiple projects and campaigns simultaneously.
* Comfortable working in a start-up/social enterprise environment.
* Passion for ethical production, sustainability, women’s empowerment, and artisan craft.


Desirable


* Experience in sales, retail partnerships, or e-commerce (Shopify a plus).
* Proven track record in pop-ups, fashion events, market stalls, or brand activations.
* Basic graphic design and content editing (Canva/Adobe).
* Knowledge of ethical fashion landscape and conscious consumer behaviour.
* Awareness of international development dynamics and experience working in socially-impactful contexts.

Personal Attributes


* Creative, proactive, and self-directed, capable of owning projects from concept to execution.
* Strong storyteller with a sophisticated eye for fashion aesthetics and brand cohesion.
* Awareness of cultural sensitivities and a passion for empowering our Cambodian artisan community by representing their craft with dignity, authenticity, and respect.
* Curious, adaptable, and inspired by the challenge of building a meaningful, fashion-forward brand from the ground up.
* Deeply values-driven and aligned with VWD’s mission, committed to ethical, sustainable, and socially impactful work.


What We Offer


* A role with purpose, creative autonomy, and direct social impact.
* The opportunity to shape an impact brand at an early stage.
* Flexible working and a collaborative, mission-led team.
* Opportunities for growth as VWD expands.
* Close collaboration with Cambodian artisans and impact-first partners.


To Apply: Please send your CV, and a short statement on why you want to join VWD, to hello@villagewomendream.com


Villagewomendream.com

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