Working Location: Labrador Park
Working Hours: Mon – Thu: 8.30am – 6pm, Fri: 8.30am – 5.30pm
Contract Duration: 6 months
About the Role:
We are seeking an experienced Brand and Digital professional to provide maternity coverage for our Team Lead position. This strategic role will drive the brand enhancement and digital initiatives during a crucial implementation phase of our enhanced brand strategy, while manging our expanding digital ecosystem.
Job Responsibilities:
Brand Implementation & Engagement
· Spearhead the implementation of enhanced brand architecture framework, including:
o Brand attribution framework deployment
o New design system rollout for sub-brands
o Development of comprehensive brand manifesto
o Creation of practical implementation playbooks
· Design and execute an organisation-wide brand adoption programme through:
o Targeted training workshops
o Brown bag sessions
o Stakeholder engagement initiatives
· Lead complex stakeholder management across divisions to ensure brand consistency while addressing diverse operational needs
Digital Asset Management & Optimisation
· Digital Platform Leadership
o Co-lead the corporate website management
o Orchestrate content strategy and user experience improvements across the digital ecosystem
o Drive the enhancement and integration of digital touchpoints
Content & CRM Excellence
o Develop and implement SEO strategy across web assets
o Continue to shape and execute TechNews content strategy and growth with the support of SEO/content agency and freelance writers
o Oversee end-to-end CRM implementation, including:
§ System architecture and workflow design
§ User adoption and training
§ Database management and optimisation
Data Analytics & Insights
· Manage quarterly brand health tracking initiatives / research
· Translate data insights into actionable communications and content strategies
· Implement comprehensive tracking and attribution systems across digital platforms
· Design measurement frameworks for digital initiatives
Job Requirements:
· Degree in Marketing, Mass Communications or other relevant field of studies.
· At least 8 years of relevant experience in digital marketing and brand management.
· Experience in large-scale brand implementation projects, digital platform management, training and change management, and team leadership.
· Immediate Starters are preferred.
· Able to commit for 6-months maternity cover.
We regret to inform that only shortlisted candidates will be notified.
Justin Lee
Registration No: R22107715
APBA TG Human Resource Pte Ltd
EA License: 14C7275
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