Job Summary:We are seeking a highly skilled andexperienced Digital Marketing Specialist to join our team
in Mohali Punjab.The ideal candidate should possess a sound knowledge of digitalmarketing strategies
SEO techniques andcampaign execution on platforms like Facebook LinkedIn and massmailing. As a Digital
MarketingSpecialist you will play a key role in developing and implementingeffective digital marketing
campaigns to driveour online presence and achieve business objectives.
Responsibilities:
Develop and executedigital marketing strategies to drive online traffic andengagement.
Manage and optimizeSEO campaigns to improve search engine rankings and organicvisibility.
Create and overseedigital advertising campaigns on platforms such as Facebook andLinkedIn.
Plan and executeemail marketing campaigns including mass mailings and dripcampaigns.
Monitor and analyzethe performance of digital marketing campaigns using datadriveninsights
to makeimprovements.
Stay up to datewith industry trends and emerging digital marketing technologies.
Manage the budgetfor digital marketing initiatives and ensure efficient allocationof resources.
Prepare regularreports on campaign performance and provide recommendations for
optimization.
Stay current withindustry best practices guidelines and regulations.
Requirements:
Minimum of 4 yearsof proven experience in digital marketing including SEO campaign
execution and emailmarketing.
Strongunderstanding of digital marketing concepts tools and techniques.
Proficiency in SEOstrategies and optimization techniques.
Handson experiencewith digital advertising platforms such as Facebook Ads andLinkedIn Ads.
Familiarity withemail marketing software and best practices.
Excellentanalytical and problemsolving skills with the ability to interpretdata and makedata
drivendecisions.
Strongcommunication and teamwork skills to collaborate effectively withcrossfunctional
teams.
Selfmotivated andable to work independently in a night shift schedule.
Knowledge of thelatest digital marketing trends and best practices.
Certification indigital marketing or related field is a plus.
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