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Senior Talent Acquisition Specialist - Hiring Marketing, eCommerce, Digital and Creative talent across the UK
Central Employment Marketing & Digital division are hiring a part time (3 days a week) Performance Marketing Specialist, joining an established and respected EdTech solutions provider based in Tyne & Wear.
Part time Performance Marketing Specialist profile:
You will take strategic ownership of paid media campaigns across Google Ads, Meta Ads and Reddit Ads, alongside contributing to our SEO strategy through technical audits, on-page optimisation and performance analysis. This role requires hands-on experience managing multi-channel paid advertising, strong analytical skills and a solid understanding of SEO best practices. You will help strengthen there digital performance, support lead generation and enhance brand visibility across multiple platforms.
Key responsibilities
* Manage and optimise PPC campaigns across Google Ads, including Search, Display and Performance Max.
* Carry out keyword research and refine targeting and bidding.
* Test and improve ad copy and landing pages.
* Monitor budgets and ensure campaigns deliver strong performance.
* Build and manage campaigns in Meta Ads Manager across Facebook and Instagram.
* Use retargeting and lookalike audiences to support campaign goals.
* Run A/B tests to improve creative and messaging.
* Manage paid activity on Reddit Ads and other social platforms when needed.
* Support the delivery of SEO activity in line with organisational priorities.
* Carry out technical audits and highlight issues that need fixing.
* Improve on-page elements such as metadata and internal links.
* Help with keyword planning and competitor checks.
* Build dashboards and reports in GA4 and Looker Studio.
* Track conversions and monitor how users interact with our digital channels.
* Review performance data to spot opportunities or issues.
* Share insights with the wider team in a clear and practical way.
Requirements
* Experience in PPC, paid social or SEO in a digital marketing role.
* Confident using Google Ads and Meta Ads Manager.
* Familiar with Reddit Ads or open to learning it quickly.
* Good understanding of SEO and website optimisation.
* Able to use GA4, Looker Studio and Tag Manager.
* Comfortable working with data and drawing meaningful insights.
* Strong writing skills and attention to detail.
* Able to manage several projects at once in a busy environment.
* Clear communicator and positive team player.
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