Are you an experienced B2B marketing professional looking to take ownership of high-impact campaigns in the global events space? Join a leading international events company delivering world-class events that bring together policymakers, business leaders, and changemakers across sectors.
We are looking for a Senior Marketing Executive to lead the end-to-end marketing lifecycle for a major international event. This is an exciting opportunity to manage multi-channel campaigns, coordinate agencies, and drive audience growth for a high-profile summit.
Key Responsibilities:
* Plan, execute, and optimise B2B marketing campaigns across email, digital, and offline channels
* Coordinate with internal stakeholders and external agencies to ensure timely delivery of marketing assets
* Manage campaign segmentation, reporting, analytics, and performance optimisation
* Oversee website updates, PPC campaigns, SEO enhancements, and CRM-driven audience targeting
* Create compelling content across marketing touchpoints including EDMs, brochures, landing pages, and social media
* Support audience growth, delegate acquisition, and event visibility through strategic marketing execution
Essential Skills and Experience
* Proven track record in B2B marketing, ideally within events, exhibitions, or conferences
* Experience managing full-cycle marketing campaigns from strategy to reporting
* Strong copywriting and content creation skills
* Proficiency in email marketing platforms, CRM systems, and analytics tools
* Familiarity with SEO, PPC, bounce rate management, and user experience optimisation
* Interest in sectors such as energy, geopolitics, or sustainability is a bonus (not essential)