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Business development executive

Watford
Packaged Pumps Systems
Business development executive
Posted: 9h ago
Offer description

Mission (What Success Looks Like):

To strategically grow PPS Ltd’s market share by identifying new opportunities, nurturing high-value relationships, and unlocking growth in underdeveloped or emerging sectors. The Business Development Executive drives proactive outreach, builds partnerships, and positions PPS as a trusted and innovative provider of pumping and packaged solutions.



Purpose:

To take a lead role in outbound sales, partner development, and long-cycle opportunity management. The Business Development Executive focuses on winning new accounts, creating strategic alliances, and developing long-term relationships with consultants, contractors, and end-users. This role is pivotal in driving expansion across target markets.



Top 3 Responsibilities:

* Market Expansion & Lead Generation
* Identify, research, and pursue new business opportunities aligned with PPS’s offerings and strategic goals.
* Relationship Development
* Build and nurture relationships with consultants, contractors, and procurement influencers to secure PPS on tender lists and project scopes.
* Sales Pipeline Management
* Manage strategic accounts and high-value prospects from first contact through to contract, leveraging CRM and cross-functional support.



JOB RESPONSIBILITIES, ACCOUNTABILITY, AND AUTHORITY



Activities (Doing):

* Research target sectors, clients, and projects using CRM, networking, and online tools.
* Conduct outreach via calls, meetings, and events to build new client relationships.
* Qualify leads and assess project fit, aligning PPS offerings with customer needs.
* Work with internal teams to develop tailored proposals, presentations, and strategic responses.
* Maintain a robust sales pipeline with clearly staged opportunities.
* Attend industry events, exhibitions, and conferences to promote PPS’s capabilities.
* Provide market feedback to the Product and Marketing teams to inform strategy.



Delegating & Managing (Getting Things Done Through Others):

Direct Reports:

* None

Delegated Responsibilities (Should NOT do personally):

* Technical specification or engineering design
* Quote production for standard items
* Day-to-day operations, delivery tracking, or project execution

Delegation Focus:

* Maximise your impact by focusing on lead generation, client engagement, and opportunity conversion.



Decision Making / Management (Authority):

* Authority to qualify leads and recommend pricing strategy in consultation with products Manager.
* Decide priority accounts, events, and time allocation based on ROI.
* Approve initial outreach and engagement approaches for key prospects.
* Escalate complex commercial or technical items to the appropriate teams.



Performance Measurement (What 100% Success Looks Like):

Sales KPIs:

* New Business Wins: Minimum 4 new key accounts/month
* Pipeline Value: Maintain £600k+ in active, qualified pipeline
* Outreach Activity: Minimum 20 qualified meetings/month
* Outreach Activity: Minimum 10 calls per day/50 per week
* Sales Growth Contribution: Direct influence on 20%+ YoY growth in new sectors
* Strategic Account Engagement: At least 10 long-term accounts actively nurtured


Your KPIs (Personal Accountability):

* Open doors to new clients and build strong long-term partnerships.
* Develop sector insights and position PPS as a solution-driven partner.
* Deliver strategic wins that contribute to high-margin growth.
* Collaborate with internal teams to align business development with operational capacity.



What’s NOT on Your Task List:

* Responding to general sales enquiries or preparing technical quotes
* Handling order fulfilment or delivery issues
* Routine account maintenance or post-sale support
* Commissioning or engineering support



Other Factors:

* Proven experience in B2B sales or business development, ideally in construction, M&E, or engineered systems.
* Strong interpersonal skills and ability to build relationships at multiple levels.
* Commercial acumen and understanding of value-based selling.
* Comfortable with CRM tools, pipeline reporting, and sales performance tracking.
* Willingness to travel for meetings, events, and client engagement (UK-wide).

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