About The The Role We’re looking for a Senior Marketing Data Analyst to help us understand what’s really driving growth and where we should focus next. This is a hands-on, senior individual contributor role for someone who enjoys digging into data, shaping the story behind performance, and turning insight into action. You’ll work closely with a wide marketing team spanning paid media, CRM, and lifecycle, acting as a trusted partner who brings clarity to complex questions. You’ll be comfortable operating with ambiguity, setting direction for yourself, and simply getting on with delivering impact. Key Responsibilities Partner with marketing teams to provide clear, actionable insights on performance across channels including Google, Meta, Social and CRM. Analyse marketing spend and outcomes to support optimisation and better decision-making. Own and evolve our GA4 setup, ensuring tracking is robust and focused on meaningful performance metrics. Work with CRM teams to analyse lifecycle journeys, retention, and engagement using a variety of data sources. Act as the internal owner for marketing data requirements, working with Analytics Engineers to ensure data models and dashboards meet real business needs. Lead the development of advanced measurement, beyond basic attribution, moving from LTV and CAC towards incrementality. Communicate insights clearly through dashboards, presentations, and conversations with senior stakeholders. What We’re Looking For 5 years’ experience in marketing or digital analytics, ideally in a fast-paced or growth-focused environment. Strong hands-on experience with SQL, BigQuery, GA4, Looker, and Google Sheets. Comfortable working across a broad marketing function and building strong relationships with non-technical stakeholders. Experience collaborating with data or analytics engineering teams, clearly defining requirements and translating insight into action. A confident communicator who can explain complex analysis in simple, practical terms. You’re able to identify the what and the why to help shape decisions. Self-starter mindset - able to navigate ambiguity and work independently. Experience with Braze or similar CRM platforms is a strong advantage. What we offer: Competitive salary 25 days holiday bank holidays (increasing to 27 then 30 days after 1 & 2 years of service) 5% matched pension Cycle-to-work scheme Opportunities for development and growth A dynamic and supportive work environment About Montu Montu UK the leading digital health company specialising in cannabis-based medicines (CBPM). We are committed to transforming lives by improving access to safe, effective treatments and offering an exceptional standard of care. Our dynamic and supportive work environment is the perfect place for you to grow professionally while making a meaningful impact on patients’ lives.