Director of Brand & Marketing
Position Purpose
Trump Turnberry is seeking an exceptional Director of Brand & Marketing to lead and protect one of the most iconic luxury resort and golf brands in the world. This role is responsible for brand strategy, storytelling, marketing execution, and reputation management across accommodation, golf, spa, food & beverage, retail, and resort experiences. Working in close partnership with the General Manager and the Regional Director of Sales & Marketing, the Director of Brand & Marketing ensures that every guest touchpoint reflects Turnberry heritage, ambition, and global standing. This is a senior leadership position requiring strategic vision, commercial awareness, and hands-on excellence in delivering world-class luxury marketing.
Essential Functions
* Own and champion the Trump Turnberry brand, ensuring consistent positioning, tone of voice and visual identity across all channels.
* In conjunction with the Director of Sales & Marketing (DOSM) define the strategic direction of the Resort marketing and communications in line with achieving revenues within each revenue stream of the resort (Rooms, F&B, Spa, Golf and Lands of Turnberry).
* Develop and execute integrated annual marketing plans covering: Rooms & suites, Championship golf & memberships, Spa & Wellness, Food & beverage outlets and Events, weddings, and resort experiences
* Direct high-quality content creation, including photography, video, editorial, and storytelling that reflects Turnberry’s global status.
* Lead, inspire and develop a high-performing marketing team.
* Own the marketing budget, ensuring effective allocation and strong ROI.
* Track and report on campaign performance, brand health metrics, digital engagement and market impact.
Candidate Specification
* Must be eligible to live and work within the UK
* Excellent written and spoken communication is essential
* Proven senior marketing leadership experience within luxury hospitality, resorts, golf, or premium lifestyle brands.
* Strong brand strategy and storytelling capability with a refined understanding of luxury audiences.
* Deep experience across digital marketing, content, PR, and integrated campaigns.
* Commercially minded, with the ability to align brand activity to revenue and demand objectives.
* Confident senior stakeholder manager, comfortable operating at GM, regional, and corporate level.
* Strong people leader with experience building and managing high-performing teams.
Benefits include
* Access to a meal on duty in the staff canteen.
* Turnberry Friends & Family Rooms Programme - discounted room rates at Trump Turnberry, available to you and your family.
* Discounts available at the Food & Beverage outlets and the Golf Professional Shop.
* Resort Facilities – use of the Spa, Gym and Golf facilities. (subject to some restrictions).
* Trump Hotels Associate and Friends & Family Rates - discounted room rates at all Trump Properties.
* Uniforms - a uniform will be provided, and items will be laundered at the Company's expense.
* Employee Assistance Programme – offering a range of Employee Assistance Help Lines.
* Ongoing training and development, first-class hospitality training & Apprenticeship programmes are available.