Be the Face of a Bold New Tequila Brand in the UK
Premium Spirits. Big Vision. Total Autonomy.
Are you ready to lead the UK launch of an independent, high-end tequila brand that’s rewriting the rules of agave spirits? This is your chance to take the reins, build something from the ground up, and be the first boots on the ground in one of the most exciting new drinks ventures to hit the market.
This is a premium tequila brand rooted in authenticity, boldness, and serious craftsmanship, now expanding into the UK with ambition, energy, and a taste for disruption. We’re looking for a Head of Sales (UK) who’s got the connections, the hustle, and the strategic thinking to make waves across the On Trade, Off Trade, and beyond.
What You’ll Be Doing
* Own the sales strategy – from big-picture planning to on-the-ground execution.
* Secure listings fast with your black book of contacts across top bars, venues, wholesalers, and premium retailers.
* Grow the brand – drive visibility, plan activations, and bring the story of great tequila to life.
* Manage key accounts and nurture long-term relationships with venues and distributors that share their passion for quality and craft.
* Be their voice in the trade – from tastings and staff training to events and festivals, you’ll represent the brand with flair and authority.
What You Bring
* Significant experience in premium spirits, wine, or drinks sales, and a proven track record of building brands from the ground up.
* A serious network in the UK On Trade and Off Trade (think influential bars, indie retailers, and specialist distributors).
* Strategic thinking paired with get-it-done energy, you know how to plan, pitch, and close.
* An entrepreneurial spirit – you thrive in fast-moving, independent environments.
* Real love for craft spirits, and a special place in your heart for tequila.
Bonus Points
* Experience launching a new brand or market.
* Background in brand-building and trade marketing.
* CRM and sales reporting savvy.
What’s In It For You
* Competitive base salary + performance-driven bonus
* Flexible, remote-first working style
* Autonomy to shape your market and make your mark
* Direct access to founders and a say in brand direction
* A creative, ambitious culture where ideas (and people) are valued
Sound like your kind of challenge?
Apply now and show us how you'd take this brand to the bars, shelves, and hearts of the UK.
This role can be based from anywhere in the UK.