Job Description
Salesforce Marketing Cloud Architect
Job Type - Hybrid (London)
Role Overview
We are seeking a talented Salesforce Marketing Cloud Architect to design and implement the platform foundations required to run sophisticated, data-driven campaigns at scale (segmentation, data model, integrations, automation, personalisation, governance.
Key Responsibilities
* Own the end-to-end SFMC solution design for complex campaign use cases: lifecycle, triggered, multi-step journeys, dynamic content, and advanced segmentation.
* Translate business needs into scalable technical designs (target architecture, patterns, standards, and documentation).
* Act as the technical advisor to the client: recommend how SFMC should be used to maximise value (capabilities, best practices, operating model, roadmap).
* Define and implement the SFMC data model to support sophisticated segmentation and personalisation (Data Extensions, attributes, relationships, suppression rules).
* Design audience strategies and segmentation approaches (SQL segmentation, preference logic, eligibility rules, frequency rules).
Core Requirements
* Proven SFMC architecture and technical delivery experience across core studios (e.g., Journey Builder, Automation Studio, Email Studio, Content Builder).
* Proven experience implementing complex segmentation, data modelling, and integration patterns for sophisticated campaigns.
* Experience in relevant areas: SQL for segmentation, data extension design, automation patterns; plus personalisation scripting (AMPscript/SSJS) as needed.
* Experience working with large organisations (enterprise governance, multi-stakeholder, compliance constraints).
Nice-to-have:
* Experience with Marketing Cloud Connect, APIs/integration middleware, event-based architectures.
* Knowledge of deliverability best practices and sender reputation management.
* SFMC certifications (Administrator, Email Specialist, Developer) or equivalent experience.
Ready to make a difference?
Apply now and help non-profits achieve their goals through cutting-edge Salesforce solutions!
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