Job Description
Reports to – CRM Manager
Department – Marketing
Location – London, Acton HQ
Salary Circa: £30,000 – £35,000 + Benefits + Bonus
ABOUT THE BRAND
Founded in 2011 by Rannesh Jansari and Ria Pattni, Fushi is an award-winning, Ayurveda-inspired health and beauty brand on a mission to enhance women’s wellbeing – and their families – by creating ethically-made health and beauty solutions that positively impact lives. All our products are handmade in our London workshop and rooted in authenticity, sustainability, and Ayurvedic wisdom.
Fushi is guided by its Vision/Traction Organiser (V/TO), and we are proud to live our core values – Integrity, Humility, Commitment and Kindness – while nurturing a people-first culture driven by Authenticity, Ownership, an Agile Mindset, and Continuous Improvement.
POSITION OVERVIEW
As the Trade Marketing Executive & Copywriter, you will play a dual role at the heart of our marketing team – supporting B2B growth through targeted trade marketing strategies, while also crafting engaging content that brings the Fushi brand to life across digital and retail touchpoints.
Reporting to the CRM Manager, this is a key role in delivering compelling communications for retail partners, campaigns, customer loyalty initiatives, and product launches. You will collaborate cross-functionally with our design, digital, and sales teams to ensure every asset is both beautiful and impactful.
You will thrive in this role if you’re a creative storyteller with commercial awareness and a strong understanding of how to inspire and convert across trade and consumer channels.
KEY RESPONSIBILITIES
1. Copywriting & Content Creation
• Write persuasive and engaging content for CRM campaigns, loyalty communications, newsletters, and press releases.
• Develop compelling product copy and editorial content that elevates brand storytelling.
• Provide copy direction for creative assets across website, social media, Amazon, and digital advertising.
• Optimise content for SEO, readability and conversion across all customer-facing platforms.
2. Trade Marketing & B2B Campaign Execution
• Create B2B marketing materials including product guides, sell-in decks, POS collateral, and trade newsletters.
• Support new product launches with go-to-market messaging tailored for retail partners.
• Collaborate with the sales team to deliver impactful trade promotions and seasonal marketing initiatives.
• Maintain consistency of brand voice and visuals across all trade partner touchpoints.
3. Multi-Channel Marketing Support
• Assist in the execution of digital marketing campaigns across email, paid social and content channels.
• Implement A/B testing and content personalisation strategies within CRM flows (e.g. Klaviyo).
• Track campaign performance and engagement, generating reports with actionable insights.
• Work with CRM and digital teams to enhance messaging across the customer journey.
KEY SKILLS & ATTRIBUTES
• 2+ years’ experience in trade marketing, content writing, CRM or digital marketing – ideally within the beauty, wellness or FMCG sectors.
• Excellent copywriting and storytelling abilities – able to tailor messaging to suit B2B and B2C audiences.
• Commercial understanding of retail marketing strategies – including launches, promotions, and shopper behaviour.
• Strong experience with CRM platforms (e.g. Klaviyo) and an understanding of segmentation and retention.
• Proficient in managing Amazon and other retail platforms from a brand storytelling perspective.
• Collaborative mindset – comfortable working across design, sales, and digital teams.
• Detail-oriented, creative, and highly organised – with an ability to manage multiple projects and deadlines.
• A passion for Ayurveda, wellness, and purpose-driven brands.
LIVING OUR VALUES IN THIS ROLE
• Authenticity – Speak with clarity and honesty through your copy. Ensure that every message reflects who we are.
• Ownership – Take responsibility for the tone and performance of the copy you craft – from inbox to shelf.
• Agile Mindset – Adapt your style to suit new formats, platforms or audience insights with energy and openness.
• Continuous Improvement – Use data to refine your messaging, constantly seeking more effective and relevant ways to connect with our audiences.
WHAT SUCCESS LOOKS LIKE
Success in this role means delivering copy that not only looks and sounds like Fushi – but performs like it too. You will be a creative, commercial voice for the brand, able to move seamlessly between retail and digital environments. Your ability to collaborate, create, and convert will make you a trusted partner to sales, digital, and marketing – and a key contributor to growing awareness, loyalty, and revenue.
PERFORMANCE METRICS (KPIs)
• Trade Campaign Conversion Rates – impact of retail campaigns on sell-in/sell-through.
• Email CTR and CVR – engagement from CRM and loyalty content.
• Content Accuracy and Turnaround Time – quality and speed of copy delivery.
• Retail Partner Feedback – effectiveness and clarity of B2B materials.
• SEO Keyword Impact – contribution to organic search visibility.
At the heart of our philosophy lies the belief that it's all about mindset, great skills, the right attitude and a fantastic work ethic and unwavering dedication. If you resonate with our values, feel inspired by this opportunity, and bring passion and proficiency to your craft (even if you don't fit every criterion perfectly), we encourage you to take the leap and apply. Embrace the journey toward holistic well-being with us!
INSPIRING WELLNESS TOGETHER