* Sales Planning & Budgeting Collaborate with the Senior Sales Manager to plan and deliver annual budget goals, ensuring alignment with strategic objectives.
* Pricing Strategy & Justification Achieve optimal pricing for berry products in line with Product Business Manager (PBM) guidance, providing robust internal justification for pricing decisions.
* Volume Execution & Programme Alignment Sell allocated volumes according to pre-agreed plans and customer programmes, ensuring operational accuracy and fulfilment.
* Offer Communication & Negotiation Communicate weekly price and volume offers in coordination with PBM and sales team discussions. Lead weekly price negotiations and construct compelling arguments for pricing decisions, both internally and externally.
* Customer Service & Performance Transparency Manage customer service delivery and create internal transparency around performance versus offer, ensuring high service standards.
* Order Management & Issue Resolution Follow up on orders, approve invoices, and resolve any operational issues promptly and professionally.
* EDI & Availability Reporting Send daily updates to the National team on EDI versus availability, aiming to meet expected service levels.
* Forecasting & Supply Chain Coordination Conduct internal forecasting and review customer demand. Liaise with the supply chain team to resolve queries and maintain high product availability.
* Cross-Functional Collaboration Work closely with other departments to manage accounts effectively and support business objectives.
* Meeting Participation & Presentation Support Attend daily and weekly sales meetings. Support and contribute to Customer Acceleration Team presentations.
* Demand & Packaging Forecasting Ensure demand forecasts are visible and aligned with the packaging team to support supply and demand processes.
* Commercial Innovation Demonstrate commercial flair by proposing innovative solutions to manage periods of over- or undersupply.
* Grower & Client Relationship Management Develop strong relationships with strategic customer growers. Build and maintain client relationships to optimise sales opportunities, including hosting and performance reviews.
* Market Intelligence & Competitor Analysis Deliver market feedback through store visits and engage with competitor sets to understand the commercial landscape.
* Account Administration Manage and maintain weekly account processes including: Daily availability reports, DFP, Price Fax, Cube; Internal weekly sales reports, Backsheets, Actual sales vs programme, Weekly offer sheets and price adjustments.
* Weekend Support Provide weekend coverage as per the sales team rota.
* Tender Development Support and contribute to tender development with the Senior Sales Manager for future business opportunities.
* Ad Hoc Duties Perform any other tasks requested by management within the scope of the role.
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