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Content marketing executive

Stoke-on-Trent
Maria Mallaband Care
Content marketing executive
Posted: 6h ago
Offer description

Are you a passionate Content Marketer looking for your next opportunity? We’d love to hear from you!


As a result of continued growth and development within the Marketing Department, we are searching for a talented Content Marketing creator to join our head office team based in Leeds.

Would you thrive in an open environment with a culture focused on delivering exceptional care for those that live with us? This role is ideal for someone motivated about storytelling through long-form, educational and brand-led content, with a keen eye for detail to communicate with confidence across our diverse audience.


Working with several internal stakeholders, this role would play a key part in the continual development of the Marketing strategy across print and digital platforms within the Group.

With almost 80 Care Homes and an impressive newbuild programme, we offer a challenging and rewarding environment for proactive and innovative individuals to flourish and develop.


Key Tasks

* Own and evolve the brands tone of voice across all long-form content.
* Develop a content calendar aligned to strategic campaigns, seasonal priorities, and internal initiatives.
* Lead the production of educational guides, leadership articles, brochures, and campaign assets.
* Collaborate with design and digital teams to deliver high-impact, multi-channel content.
* Support the development of dementia specific materials and lifestyle storytelling.
* Work with PR partner to pitch stories, secure coverage, and respond to media opportunities.


What are we looking for?

* Proven experience in content marketing, editorial or communications roles.
* Strong writing, editing and storytelling skills.
* Ability to manage multiple stakeholders and projects simultaneously.
* Experience working in/ with the healthcare, care or regulated sectors. (advantageous)
* Familiarity with dementia care or healthcare communications (advantageous).
* Knowledge of video production and visual storytelling (advantageous).


Our Benefits

* Simply Health – company funded, providing cashback for prescriptions, optical and dental costs 24/7 virtual GP access plus more for you and up to 4 children*
* Benefits platform – discounts across multiple retailers, leisure providers, hospitality etc.
* Pension Scheme with Royal London
* Flexible working patterns
* Cycle to work scheme**
* Service recognition
* Training support and development opportunities
* Employee Assistance Programme
* Wellbeing support
* Discounted gym membership
* 25 days holiday with the option to purchase more

*Benefits require completion of a 12-week probationary period before they can be accessed.

**Benefit subject to deduction not taking colleague below National Living Wage

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