Freelance Senior Digital Designer – CRM (Fashion/Lifestyle Brand) Location: London-based, hybrid (1–2 days per week in-office) Contract: 6 months Day Rate: £300 per day - Inside IR35 Our client, a global fashion and lifestyle brand within a major sneaker group, is hiring a freelance Senior Digital Designer to focus on CRM and digital campaign design. You will be responsible for designing high-performing emails and supporting wider digital experiences across the customer journey. This is a great fit for someone with a strong digital portfolio in fashion or lifestyle sectors and a sharp eye for detail. Key Requirements: Senior or confident midweight designer with CRM/email experience Strong digital design background in eCommerce environments Highly proficient in Figma and confident creating responsive, mobile-first design KPI-driven with a strategic understanding of customer journeys Experience across fashion, lifestyle, or retail brands Confident leading on decks, design flows, and campaign execution Not suitable for: Designers leaning heavily into art or brand direction over UI/UX and performance