Customer/ CRM Engineer
£75,000 - £85,000
London or Hampshire
** 2 days in the office per month **
A leading UK retailer are looking for a CRM Engineer/ CDP Manager to join their growing transformation team in London or Hampshire. You will be very aware of this iconic retail brand and I am sure you would have purchased their products before! They are going through an exciting digital transformation and are investing heavily into their Marketing and Customer teams.
The CRM Engineer will sit in the wider CRM & Loyalty team. You will be responsible for best practice on the CDP and will design and build customer segments/ attributes within the tool. You will also maintain the CDP and ensure that it remains well organized. You will also work closely with the Data Science and Analytics teams.
You will need strong SQL skills for this role - so please only apply is you have this.
Responsibilities
1. Drive awareness and understanding of the capability of the CDP and enable the business to utilize it within CRM and Performance
2. Build CRM data attributes/segments in to the required specification for CRM
3. Collaborate with Product Owners to support to achieving objectives, utilising their specialist knowledge
4. Collaborate with CRM Managers and Data Analysts in the upfront planning of a CRM programme
5. Have expert knowledge on the...