JOB DESCRIPTION
Sales Manager UK & Ireland
Purpose of the Role:
Responsible for leading sales operations in UK & Ireland, including developing strategic key accounts. The role involves building and implementing a structured sales process, driving revenue growth, and managing long-cycle technical sales projects in the industrial and municipal water treatment sectors.
The Sales Manager will report directly to the European headquarters and play a key role in the company’s ambitious expansion strategy.
Areas of Responsibility and Authority:
* Manage sales activities across countries.
* Develop new markets and customer segments, identifying and pursuing new business opportunities.
* Maintain and expand relationships with existing customers.
* Engage with engineers, technicians, technical managers, buyers, and purchasing managers.
* Lead complex, long-term sales cycles and large-scale projects in both municipal and industrial sectors.
* Work with various customer types, including end users, distributors, OEMs, and engineering firms.
* Build and implement a structured sales process from lead generation to deal closure.
* Operate direct and indirect sales channels (e.g., through distributors and partners).
* Collaborate with marketing teams and contribute to corporate branding, PR, and marketing initiatives.
* Deliver efficient, innovative, and cost-effective technical solutions to customers.
* Utilize CRM systems (SAP is an advantage) to manage customer interactions and pipelines.
* Align with the European Leadership team and the VP EMEA to define goals and strategy.
* Business travelling at least 50% of the time.
Required Traits and Work Style:
* At least 5 years of relevant experience in filtration, water treatment, or technical industrial sales.
* An engineering background or strong technical understanding is an advantage.
* In-depth knowledge of municipal and industrial market segments (e.g., water treatment, chemicals, food, pharma, plastics).
* Proven ability to manage and grow key accounts, with strong negotiation skills at all levels.
* Experience with complex sales models involving direct customers and third-party channels.
* Experience selling into Data Centre and or HVAC.
* High presentation skills with the ability to communicate technical and commercial messages clearly.
* Independent, proactive, and reliable, with a high sense of responsibility.
* Strong organizational skills, attention to detail, and flexibility in a dynamic environment.
* Team player with strong interpersonal and communication abilities.
* Highly motivated, with a strong customer orientation and a “sense of urgency” mindset.
* Familiarity with CRM tools; SAP experience is a plus.
* Advantage for candidates from relevant competitors (e.g., Eaton, Vortisand, Filtrex, Hydac, Boll & Kirch), or companies in filtration, water treatment, pumps, or hydraulic systems with high technical value products.