SEO Specialist – Lichfield/Remote £30,000 - £38,000 My client is looking for a SEO specialist with a real eye for detail to join their team. The successful candidate will be positioned within their Performance Marketing team and play a key part in helping the team achieve their strategic goals. It’s a fast-paced and strategic role, ideal for a seasoned SEO professional who enjoys variety and direct client engagement. You’ll lead organic search campaigns across a diverse client portfolio, managing everything from strategic planning (on-page, off-page and technical SEO) and performance analysis to reporting and client communications. Key Responsibilities * Developing SEO strategies aligned with client KPIs goals * Analysis across technical, on-page and off-page SEO to identify growth opportunities * Collaborating with specialists in Content, Outreach, Paid Search, Social Media, and CRO/UX to deliver integrated performance * Creating and presenting clear, actionable insights / recommendations backed by data * Translating complex technical concepts into client-friendly language Key Skills? * SEO expertise with a grasp of on-page, off-page, and technical SEO best practices. * Build campaigns that connect content, CRO / UX, paid search/ commercial goals. * Comfortable with tools like Semrush, GA4, Search Console, Looker Studio, Screaming * Hands-on experience with site audits, traffic analyses, and structured data. * Confident Communicator * Data/Detail orientated: spotting patterns, and using insights to solve problems * Manage time well and deliver high-quality work across a varied client base. Nice to have * Use of AI tools to unlock insights and drive efficiency * Experience creating content optimised for search or conversion * Outreach strategy experience