Head of Proposition – Legacies
Salary: £85,000 - £92,000 plus benefits
Reports to: Director of Fundraising & Engagement Propositions
Directorate: Marketing, Fundraising & Engagement
Contract: Permanent
Hours: Full time 35 hours per week
Location: Stratford, London (office-based with high flexibility – 1–2 days per week in the office)
Closing date: 24 May 2026 23:55
Visa sponsorship: Cancer Research UK can consider visa sponsorship for this vacancy.
What will I be doing?
* Reshape the strategic direction and deliver sustainable growth of the Legacy proposition, defining a clear, compelling vision rooted in audience need, insight and CRUK strategy.
* Own performance and long-term value, shaping and delivering a bold, evidence‑led growth strategy that increases consideration, market share and the value of complex gifts across diverse audiences.
* Work with matrixed teams to design and evolve brilliant end‑to‑end experiences, working across channels, journeys and touchpoints to create emotionally resonant, modern supporter experiences at scale.
* Lead innovation and modernisation, using insight, test‑and‑learn approaches and strong commercial judgement to respond to a rapidly changing wealth and fundraising landscape.
* Shape how technology enables the proposition, partnering closely across digital, data and delivery to ensure seamless, future‑ready journeys.
* Build and lead high‑performing, multidisciplinary teams, bringing together proposition, operations and specialist expertise to deliver excellence through inclusive, empowering leadership.
* Act as a visible sector leader and trusted internal partner, influencing senior stakeholders and playing an active role in the wider transformation of fundraising at Cancer Research UK.
What are we looking for?
* Experience leading a complex proposition, product or portfolio in a customer‑centric environment, balancing delivery today with long‑term value.
* Strong commercial judgement, with the confidence to make evidence‑led trade‑offs and prioritisation decisions.
* A deep understanding of audience behaviour, and how insight, digital capability and service design come together to create compelling end‑to‑end experiences.
* A compelling communicator and influencer, able to articulate vision clearly and bring diverse stakeholders with you.
* Proven leadership of large, multidisciplinary teams in complex matrixed organisations; an inclusive, inspiring leader who delivers through strong relationships.
* A strategic, future‑focused mindset, comfortable leading through ambiguity and change.
* Curiosity, ambition and a genuine desire to push the sector forward, not replicate what’s gone before.
Our organisation values
* Bold: Act with ambition, courage and determination
* Credible: Act with rigour and professionalism
* Human: Act to have a positive impact on people
* Together: Act inclusively and collaboratively
What will I gain?
We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high‑quality tools. Our policies and processes enable you to improve your work‑life balance, take positive steps in your career and achieve your personal wellbeing goals.
Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do.
We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under‑represented. We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. Please contact recruitment@cancer.org.uk if you need any adjustments to enable this to happen.
Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.
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