Our client – an innovative, industry-leading manufacturer serving the construction, industrial, and rail sectors – is seeking a Product Marketing Manager to join their growing team. This is a newly created role offering the chance to work with cutting-edge products in a purpose-led business that values integrity, creativity, and collaboration.
About the Role
As Product Marketing Manager, you’ll sit at the heart of product innovation, taking ownership of go-to-market strategies and product positioning. Working cross-functionally with Sales, Marketing, R&D, and Operations, you'll translate product features into compelling messaging that resonates with both industrial buyers and key decision-makers.
This role will suit someone with strong commercial instincts, a passion for driving adoption, and a keen understanding of how to communicate complex technical products in a simple, engaging way.
Key Responsibilities
* Go-to-Market Strategy: Lead end-to-end product launches, aligning messaging, positioning, and sales enablement with business goals.
* Customer & Market Insights: Conduct market research and competitor analysis to support data-driven decision-making.
* Value Messaging: Develop clear, concise value propositions and ensure accurate product codes and descriptions across all platforms.
* Sales Enablement: Produce tools and content (e.g. presentations, brochures, training materials) to empower the sales team.
* Product Launches: Own the launch plan and coordinate execution across departments.
* Content Creation: Collaborate with marketing to produce technical content including operation manuals, brochures, digital assets, and website updates.
* Digital Media: Support the creation of high-impact photo and video content.
* Customer Advocacy: Source case studies and testimonials in partnership with Sales and Customer Services.
* Website & CMS: Manage updates to online product listings and promotional content.
* Packaging Oversight: Ensure packaging meets branding and specification standards at all customer touchpoints.
* Experience in product marketing, product management, or technical marketing.
* Proven track record of delivering successful go-to-market campaigns.
* Strong writing and verbal communication skills – able to simplify complex topics.
* Cross-functional collaboration experience (Sales, Marketing, R&D).
* Comfortable using data to inform strategy and optimise performance.
* Understanding of industrial/manufacturing/construction markets preferred.
* Experience using HubSpot or similar CRM/marketing tools.
* Salary- £45,000- £55,000 Basic
* Profit related bonus scheme
* Monday- Friday- 7.40am-4.30pm
* Office based role, but will offer flexibility to work from home when needed
IND25
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