HSBC Corporate and Institutional Banking is a markets-led, financing-focused business that provides investment and financial solutions. Through our international network, we connect emerging and mature markets, covering key growth areas. We partner with our corporate, government and institutional clients to help them achieve consistent, long-term performance. Our products and services include advisory, financing, prime services, research and analysis, securities services, trading and sales and transaction banking.
We are looking for a content & digital marketing manager to support Europe and UK NRFB Marketing strategy. The Content & Digital Europe strategy supports all CIB segments (Institutional, Global Corporates, IMM, IvB) and products line (GPS, GTS, DCM, MSS) for Europe including UK NRFB.
As a key member of the Europe Marketing team, you will be responsible for creating dedicated Europe content, adapt global content to the region, amplify it throughout HSBC channels.
This role is crucial in supporting CIB's growth agenda in Europe region for visibility and clients engagement.
Principal Accountabilities and Responsibilities
Go-to-Market Execution
* Create article, videos, post and any other content
* Leverage other regions content
* Leverage global content
* Develop Europe channel i.e. LI channels, PWS traffic.
* Closely work with Global Marketing team to leverage content, new platform and media
Content & Digital
* Be connected with the team and stakeholders to propose innovative content
* Innovative format to showcase Europe capabilities
* Digital knowledge to leverage content placement
* Social Media addict to refresh Europe content format and amplification
* Closely work with Global Marketing team to leverage content, new platform and media
Skills and Experience
* Experienced in B2B financial services marketing, communications or agency
* Strong understanding of CIB Business
* Understanding in Europe Business
* Strong cross-functional collaboration skills, with experience in matrixed, global organizations.
* Strong ability to navigate multi cultural stakeholders and teams
* Strong analytical, communication, and storytelling skills.
* Bachelor's degree MBA or Master's in Marketing, Finance, or related field preferred.
As a business operating in markets all around the world, we believe diversity brings benefits for our customers, our business and our people. This is why HSBC UK is committed to being an inclusive employer and encourages applications from all suitably qualified applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.
We want everyone to be able to fulfil their potential which is why we provide a range of flexible working arrangements and family friendly policies.
HSBC is committed to making reasonable adjustments during the recruitment process for candidates with a physical or mental condition or impairment.
Please indicate what adjustments, if any, you may wish us to consider for you to be at your best through the recruitment process