Job Description
General Summary:
The Manager, Marketing participates in the day-to-day execution of the marketing strategy by developing marketing tactics, measured for success and delivered to customers effectively. This role will also participate in the development, implementation and evaluation of a brand plan for the respective brand or functional area that ensures the achievement of the business objectives. May have financial accountabilities and human resource responsibilities.
Experience in Pharmaceutical Marketing is mandatory.
Key Duties and Responsibilities:
* Develops/updates existing marketing materials for customers that are aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.)
* Manages production, stocks and warehouse of marketing material, as well as maintaining inventory of promotional goods
* Supports customer engagement of assigned marketing team by ensuring marketing pieces have been uploaded to the CRM platform, administrating speaker programs, and coordinating conference activities (including promotional booth and conference materials)
* Analyzes digital and print material usage metrics for performance reporting and assessing needs for future updates across brands
* Manages agency partners to ensure budget alignment and timely deliverables
* Partners with other colleagues to work with ad agencies to develop tactics in support of annual brand planning
* Engages in the development of key marketing insights
* Cultivates strong partnerships with cross-functional teams and communications review committees to support business goals
Knowledge and Skills:
* Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad/medical writing agency working for pharmaceutical companies, etc.)
* Ability to understand the target markets at a high level - UK & Ireland
* Ability to understand key elements of brand strategy and incumbent's role in executing that strategy
* Experience with annual brand planning
* Ability to understand insights and the implications, and apply those insights to tactics/business problems/opportunities
* Proficient in MS Office applications, including PowerPoint, Excel and Word
* Exhibits ownership and broad accountability for assigned projects and internal assignments; understands when it is appropriate to flag issues to management
Education and Experience:
* Bachelor's degree in marketing, business, scientific area, or related field
* Local UK market experience in Digital Marketing and Brand Management
* Understanding of ABPI requirements.