Seniority Level: Mid-Senior Level
#Ownership
Purpose:
Brewing the world's most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. Our portfolio of iconic brands includes global classics like Stella Artois, Budweiser, and Corona, and well-known favorites such as Camden Hells, Beck's, and Leffe. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.
That's Who We Are: Come and OWN IT.
The Role:
Customer Service at PerfectDraft is evolving from a reactive support function into a strategic, product-led capability. This role exists to build that capability from the ground up.
As Senior Product Manager – Customer Experience & AI Automation, you will define and scale how PerfectDraft supports its customers across digital service, automation, and aftersales journeys. You will lead zero-to-one initiatives that combine customer experience, AI-driven automation, and service economics — with the ambition of making PerfectDraft famous for a service experience customers genuinely trust and recommend.
You'll join a highly engaged, fast-moving team of builders who care deeply about the product and enjoy solving complex problems together.
About PerfectDraft
PerfectDraft is AB InBev's premium at-home beer experience — a connected ecosystem combining hardware, digital services, and a growing portfolio of iconic beer brands. Our mission is to bring bar-quality beer into people's homes worldwide.
What You'll Own:
* Define and own the product vision and roadmap for Customer Experience at PerfectDraft
* Build scalable, product-led service experiences across customer support and aftersales
* Lead AI-powered automation initiatives (e.g. self-service, intelligent routing, agent assist) in partnership with Tech and Data teams
* Own the end-to-end aftersales journey for PerfectDraft machines, including diagnostics, repairs, replacements, and recovery
* Shape investment decisions across automation, repairs, and replacements to balance customer experience with sustainable cost-to-serve
* Partner closely with Operations, Machine Product, Tech, and Data teams to address root causes and scale solutions across markets
Who We're Looking For:
* 5+ years of product management experience, ideally across customer experience, customer service and/or post-sales journeys
* Strong experience working with software teams, integrations, and complex workflows
* Proven ability to lead ambiguous, cross-functional initiatives with meaningful business impact
* Data-driven mindset with experience defining and using service performance metrics
* Excellent stakeholder management and communication skills
Nice to Have:
* Experience with Customer Service platforms, automation, or AI-enabled tooling
* Background in DTC, FMCG, or hardware-enabled services
What We Offer:
* A unique opportunity to shape one of AB InBev's most exciting consumer digital products.
* Autonomy across diverse, high-impact product areas — from commerce to connected technology.
* A collaborative, entrepreneurial environment backed by a global brand powerhouse.
* Competitive compensation, bonus, and benefits package.
* Strong career growth opportunities across AB InBev's global digital ecosystem.
Why Join Us
* A unique opportunity to shape one of AB InBev's most exciting consumer digital products
* High ownership across customer experience, automation, and connected technology
* A collaborative, entrepreneurial environment backed by a global brand
* Competitive compensation, bonus, and benefits package.
Benefits & Perks:
* Benefits for you and your family to help your physical and mental health
* Competitive parental leave and pension double contributions
* 25 days holidays per year + bank holidays
* Employee benefits to help your physical and mental health and overall well-being.
* 2 volunteer days a year to support your local community
* 4 employee networks to support diversity and inclusion
* Global Bonus
* Private Medical Care
* 26 weeks paid leave for primary caregiver
Why build your career with us
We recruit for mindset, ambition, cultural fit, and growth opportunities.
UNIQUE CULTURE
We are proud to be part of something bigger than ourselves and are passionate about building upon our company's long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.
BRANDS EVERYONE LOVES
We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.
GROWTH OPPORTUNITIES
Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.
#LI-BudweiserUK&I