Job Title: Digital Merchandising Executive
Reports to: Marketing and Communications Lead
Location: Office-based in our Manchester Support Centre in Chadderton
Salary: £27,000 - £33,000 per year (Dependent on Experience)
Digital First Mindset
As our Digital Merchandiser, you'll play a pivotal role working with LWC’s online catalogue of 10,000 products to ensure the accurate and timely setup of products, variants, collections, and promotional activity, ensuring all content is good quality, complete, consistent, and optimised for conversion, utilising Product Information Management (PIM) software.
Working closely with the wider commercial and buying teams, the Digital Merchandising Executive supports the execution of the trading and marketing plans by maintaining exceptional product data standards and ensuring a seamless on-site journey.
A strong attention to detail, a customer-first mindset, and a commitment to operational excellence are essential to maintaining a reliable and engaging digital experience.
The ideal candidate will be enthusiastic about what they do, with a passion for drinks, and be familiar with Product Information Management platforms like Pimberly.
Responsibilities:
• Liaising with the buying teams and external brand owners to ensure quality, up-to-date copy and digital assets are available for new and existing products.
• Being responsible for checking online-related product data for new products entering the business, and signing off to go live on our digital channels.
• Populating product data into the Pimberly Product Information Management (PIM) system and online platforms.
• Conducting product data audits and cleansing existing product data, liaising with other teams where appropriate.
• Investigating queries relating to product data inconsistencies or missing information.
• Using Adobe Photoshop to lightly edit product imagery (cropping, resizing, removing shadowing, etc) and produce online imagery for promotional codes.
• Optimise site navigation, taxonomy, and category pages to improve product discoverability and user experience.
• Ensuring product data is displayed effectively across all online platforms, optimised for customers and SEO, and suggesting areas for improvement.
• Handling volumes of product data for reporting, importing and exporting via Excel.
• Managing the digital mailbox and providing admin support to the Marcomms team.
• Create and publish supporting content such as blogs and guides to enhance campaigns, education, and SEO for the LWC website.
• Assisting in the execution of ad-hoc projects within the business.
What We’re Looking For:
• Strong literacy, communication skills, and attention to detail.
• Competent with Excel (vlookup and IF formulae) and other IT systems.
• Experience in a similar online Merchandising or e-commerce role.
• Experience with basic image editing.
• Experience with a PIM system and e-commerce software.
What We Offer
• Competitive salary (depending on experience).
• Additional 10% annual bonus.
• Opportunities to attend trade shows, portfolio tastings, and industry events.
• Staff discount on our drinks portfolio.
• Ongoing professional development in a fast-paced, growing business.
About LWC
LWC Drinks is the UK’s largest independent drinks wholesaler. With 18 depots nationwide and over 45 years of experience, we supply the on-trade with one of the most comprehensive drinks portfolios in the industry. From award-winning wines and craft spirits to draught beer and soft drinks, we pride ourselves on service, expertise, and partnerships that help our customers succeed.
Currently, LWC Drinks employs over 1,800 people across our depots and in our Support Centre based in Manchester, where the Marketing and Communications team is based. Marketing at LWC is fast-paced, with fantastic opportunities to be creative and innovative across the LWC corporate brand, our award-winning Signature Brands and Wine portfolios, and the LWC-owned Dorbiere Pub Group