Social Media Manager
Rate - £30 (Hourly)
Duration - 3 months (Initially)
Location - Uxbridge (Hybrid)
Ir35 - Inside (Must use an umbrella company)
The Social Media Manager will lead the development and execution of a comprehensive social media strategy that enhances brand visibility, drives student engagement, supports recruitment goals, and strengthens institutional reputation across digital platforms. This role is responsible for managing the university/college's social channels, producing engaging content, analysing campaign performance, and ensuring consistent brand messaging aligned with the institution's values.
Key Responsibilities
Strategy & Planning
Develop and implement a cohesive social media strategy aligned with organisational goals (student recruitment, research impact, alumni engagement, employer partnerships, etc.).
Identify emerging trends in the HE sector and digital media to keep the institution at the forefront of engagement innovation.
Plan and manage social media calendars across multiple platforms (Instagram, TikTok, X/Twitter, LinkedIn, Facebook, YouTube).
Skills & Experience Required
Essential
Proven experience managing social media accounts in the HE sector or a similarly complex organisation.
Strong understanding of student audiences (UG, PG, international markets) and digital engagement behaviours.
Excellent copywriting, storytelling, and visual content creation skills.
Competence with analytics tools (Meta Insights, TikTok Analytics, Hootsuite, Sprout, Google Analytics).
Ability to handle sensitive issues and reputational risks with discretion.
Strong project management, organisation, and stakeholder relationship skills.
Desirable
Experience with paid social and digital advertising campaigns.
Familiarity with SEO, CRM platforms, and website CMS.
Video editing and graphic design capabilities (Adobe, Canva).
Experience managing student ambassador or influencer programmes.