Who we are looking for:
As Head of Marketing, you will lead Datapharm’s marketing function at a pivotal point in our growth. You will own the positioning, promotion, and protection of the Datapharm brand across all touchpoints.
You will build and execute a marketing strategy that serves two distinct stakeholder groups: (1) pharma customers- our economic buyers, supporting complex, multi-stakeholder B2B buying journeys, driving pipeline and revenue growth (ARR) - and (2) healthcare professionals (HCPs)- our product ‘end users’, driving awareness, engagement, and adoption through more B2C-style communications, education, and a compelling digital experience. A strong understanding of AI adoption in martech is essential.
This is a senior leadership role requiring both strategic vision and strong operational execution.
What you’ll be doing:
Strategic Planning & Execution
* Develop and implement a marketing strategy aligned to business objectives and revenue targets, covering both pharma customers (B2B) and Healthcare Professional audiences
* Own segmentation, personas, and messaging frameworks for two distinct stakeholder groups — pharma buyers with complex sales cycles, and HCPs requiring credible, compliant engagement
* Plan and execute multi-channel campaigns across brand awareness, lead generation, and customer acquisition
* Own the full marketing mix: campaigns, content, launches, events, communications and PR
* Design and deliver sales enablement content including pitch decks, case studies, and proof points
* Shape compelling value propositions aligned to the product portfolio and roadmap
Team Leadership & Collaboration
* Build, lead and develop a high-performing marketing team with a culture of collaboration and innovation
* Work cross-functionally with Sales, Product and Customer Success to keep marketing tightly aligned to commercial priorities
* Set clear objectives and performance standards, with regular feedback and development opportunities
Brand & Digital
* Protect and enhance Datapharm's brand identity and reputation, ensuring consistency across all channels and markets
* Lead digital marketing including SEO, paid media, social and email to drive visibility and lead generation
* Drive thought leadership and PR to raise profile with key industry audiences
Tools, Budget & Performance
* Own and manage all marketing tools, channels and platforms including the website and email
* Lead AI adoption within the marketing team to improve efficiency and output quality
* Manage the marketing budget, track ROI, and report regularly to the Executive team on performance and investment effectiveness
Partnership & Ecosystem
* Develop co-marketing initiatives with strategic partners and represent Datapharm at industry events
* Leverage ecosystem relationships to support lead generation, content distribution and brand reach
Mergers & Acquisitions
* Partner with the Executive team on the marketing implications of potential acquisitions and lead integration planning to ensure brand consistency and minimal disruption
What you'll need to succeed:
Aptitude, Skills & Abilities
* Exceptional strategic thinker with the ability to translate business objectives into high-impact marketing programmes
* Strong analytical and data-driven mindset, confident interpreting performance metrics and commercial data
* Outstanding communicator and storyteller, able to influence at all levels from the Board to frontline teams
* Skilled project manager, able to run multiple complex workstreams simultaneously
* Strong knowledge of AI tools, digital marketing channels and the evolving martech landscape
* Clear commercial acumen with an understanding of how marketing investment drives revenue growth
* Experience leading M&A communications and brand integration
Behaviours & Attributes
* Visionary yet hands‑on — sets strategic direction and gets into the detail when needed
* Collaborative, with the ability to build trusted relationships across the business and with external partners
* Inclusive leadership style with a genuine commitment to developing others
* Results‑driven with a bias for action and a focus on commercial impact
* Resilient and adaptable — thrives in a fast‑paced, high‑growth environment
* Curious and innovative, always seeking fresh ways to connect with audiences
Experience & Qualifications
* Senior marketing leadership experience at Head of or Director level, ideally in a high‑growth business
* Proven track record delivering multi-channel marketing strategies with measurable commercial results
* Experience leading M&A marketing integration projects
* Strong people leadership experience including mentoring and coaching
* Degree in Marketing, Business, Communications or a related field; MBA or advanced degree preferred
* B2B and/or professional services experience advantageous
Company Benefits:
* Private Medical Insurance.
* Dental Plan.
* Life Assurance 4x Annual Salary.
* Enhanced Parental Leave.
* Pension Contributions of 10% after 1 year of service.
* Workplace Nursery Scheme.
At Datapharm we are dedicated to building a diverse, inclusive, and authentic workplace, so if you are excited about this role but your experience does not align perfectly with everything in the job description, we still encourage you to apply.
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