Do you have proven experience in PR, affiliate marketing, and digital strategy within eCommerce or a founder‑led brand?
Are you a natural relationship builder and negotiator with a passion for premium, purpose‑driven consumer goods?
Can you balance driving D2C growth while nurturing strong retail partnerships?
MacGregor Black is currently partnering with a Premium Consumer Goods brand to recruit an Affiliates and PR Manager. This is a permanent, hybrid role based in London, UK.
The Affiliates and PR Manager will play a pivotal role in enhancing brand visibility and driving D2C growth, while maintaining strong retail relationships. This person will operate autonomously, managing PR, affiliates, and digital campaigns, with a strong focus on editorial content partnerships and leveraging the brand’s award‑winning reputation and sustainability message.
This role is ideal for a passionate, commercially astute professional who thrives in a founder‑led, entrepreneurial environment and understands the art of relationship building.
Key Responsibilities
* Build and maintain strong relationships with journalists, editors, publishers, and media outlets to secure coverage and editorial affiliate placements.
* Develop and leverage the brand’s extensive award wins and sustainability credentials to secure high‑value press and digital opportunities.
* Develop compelling PR and content strategies to drive brand awareness and reinforce premium positioning.
* Lead the affiliate marketing strategy with a focus on editorial content partnerships (via AWIN, Skimlinks, and related platforms).
* Negotiate and manage relationships with affiliate partners, ensuring mutually beneficial outcomes and optimised revenue growth.
* Monitor performance through analytics platforms such as TripleWhale, making data‑driven recommendations for growth.
* Drive D2C channel performance, optimising traffic acquisition, conversion, and retention while balancing key retail relationships.
* Collaborate with commercial teams to ensure consistent messaging and channel strategy.
* Develop and implement initiatives to grow online sales while safeguarding long‑term partnerships with retail stockists.
* Act as a brand ambassador, representing the business in external communications and partner relationships.
* Ensure the brand’s premium, sustainable, and purpose‑driven positioning is reflected across all touchpoints.
* Work closely with digital, content, and wider marketing teams to create and deliver impactful PR assets, campaigns, and events.
What We're Looking For
* Minimum of 3 years’ experience in PR, affiliate marketing, or digital marketing, ideally within eCommerce and/or a founder‑led consumer goods business.
* Proven track record of driving D2C growth while managing and balancing retail partnerships.
* Strong communication, relationship‑building, and negotiation skills with a passion for connecting people and ideas.
* Experience managing affiliate platforms (AWIN, Skimlinks) and confident using performance tracking tools such as TripleWhale.
* Commercially astute with the ability to interpret data, optimise campaigns, and deliver measurable results.
* Creative, proactive, and resilient with the ability to thrive in a fast‑paced, entrepreneurial environment.
* Passion for premium consumer goods and a deep understanding of how to translate a brand’s sustainability message into powerful customer communications.
Why Join
* Join an award‑winning, values‑driven consumer goods brand.
* Drive D2C growth and shape a digital‑first PR and affiliate strategy.
* Be part of a collaborative, entrepreneurial culture.
* Competitive salary, bonus, and benefits package.
For more information, please contact Dan Hookway today.
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