Role Title: Business Support & Marketing Specialist
Hours: 37.5hrs (FullTime, 5 days a week)
Location: Bromsgrove (Office-based)
Reports to: Business Manager
About the company
Hugo Technology operates in the healthcare sector, offering a comprehensive service specialising in maintaining, calibrating and repairing medical and laboratory equipment to Original Equipment Manufacturer’s specifications. Based in Bromsgrove, Hugo offers a national service both through its local workshops and a network of employed field service engineers and has turnover of approximately £6m.
Hugo is owned by Asker Healthcare Group, a leading player in the European Healthcare market supplying products and services across a wide range of countries and markets. The Asker group has 4,000 employees in 17 countries and revenues amounting to SEK 15 billion.
Outline of the role
We are seeking a tenured and versatile Business Support & Marketing Specialist to support our business development, sales and marketing initiatives. This role is ideal for someone who thrives in a fast-paced environment, enjoys a mix of marketing, sales and administrative responsibilities, and has a strong attention to detail.
Key Responsibilities
Brand Management, Marketing & Digital Strategy
* Take ownership of SEO management to drive online visibility and lead generation.
* Manage, optimise and continuously improve the company website, ensuring it aligns with SEO best practices and business objectives.
* Implement and oversee digital marketing campaigns, including email marketing, social media management and content creation.
* Track, analyse and report the success of campaigns and events.
* Develop PowerPoint presentations, targeted business case proposals and marketing materials.
* Develop and manage the company’s corporate brand identity.
* Ensure brand consistency across all marketing channels, trade events and corporate materials.
* Work closely with the Business Manager to align marketing efforts with business objectives.
Sales & Business Development Support
* Identify and source new leads through market research and outreach by engaging with prospective client’s decision makers.
* Manage CRM data, track sales pipeline and follow up on leads.
* Conduct cold calls and outreach to prospective clients.
* Support the Business Manager in meetings and with presentations.
Trade Shows and Events
* Research, plan, organise and attend industry relevant shows, including managing logistics and exhibiting at events.
* Engage with existing and potential clients at events to generate new business opportunities.
General Business Support & Ad Hoc Tasks
* Preparing business reports and analysis by utilising the company ERP system and available tools.
* Support in administrative tasks related to business development and marketing.
* Coordinate internal and external communications as needed.
Required Skills & Experience
* Previous experience in business support, sales and marketing within the healthcare sector.
* Proven ability to engage with and market to Original Equipment Manufacturer decision makers in the healthcare sector.
* Relevant certifications and qualifications in SEO and Marketing.
* Proficiency in creating high quality presentations and reports using PowerPoint, Excel and other Microsoft packages.
* Experience utilising CRM systems to track leads and sales activities.
* Confident in cold calling and proactive outreach to potential clients’ decision makers.
* Ability to plan and manage trade shows and business events.
* Strong communication and organisational skills.
What We Offer
* A dynamic, varied role within a growing company.
* Health cash plan.
* The opportunity to contribute to marketing and business development initiatives.
* Opportunity to play a key role in the growth and success of a well-established yet expanding service provider.
* Collaborative and supportive working environment within an international group.
* Competitive salary and benefits package.
* Career development and advancement opportunities within the group.
* Market Rate package based on qualifications and experience.
Interested candidates should submit their CV and a cover letter outlining their suitability for the role and salary expectations to Stephens Alexander by e-mail: Stephensa@hugotechnology.co.uk.
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