Senior Marketing Manager
B2B Events
Essex based (hybrid)
Up to 60,000
The Role
Were looking for an accomplished senior marketing professional to lead the strategy and execution for two flagship B2B exhibitions and a thriving digital community.
Reporting directly to the Director, this leadership role is central to shaping brand narratives, driving audience growth, and delivering measurable results.
Youll lead a team of three, overseeing campaign strategy, brand positioning, content, and digital marketing.
What Youll Do
* Develop and deliver integrated marketing strategies across digital, social, PR, and partnerships
* Drive audience acquisition and engagement for exhibitions and online communities
* Analyse campaign performance and optimise for maximum ROI
* Manage and allocate marketing budgets efficiently
* Protect and elevate brand positioning across all channels
* Champion innovation introducing new tools, channels, and AI-led initiatives
* Lead, mentor, and motivate a small but high-performing marketing team
* Collaborate on conference strategy, content, and speaker engagement
* Support commercial teams with sponsor and partner marketing
* Build and manage strategic media and industry partnerships
What Youll Bring
* Experience of marketing large-scale B2B events, exhibitions, or conferences
* Proven success delivering integrated campaigns that drive measurable growth
* Strong understanding of digital marketing, automation, and content-led engagement
* Excellent copywriting, communication, and stakeholder management skills
* A track record of leading and developing teams
* Data-informed decision-making balanced with creativity and innovation
* Resilience and adaptability in a fast-paced environment