Overview
Job Title: Campaign Insight Analyst
Location: Nottingham
Contract: 12 Months Secondment
Recruiter: Noaman Hussain
About the role
We're looking for a passionate Campaign Insight Analyst to join the Customer Marketing & Loyalty team in our Nottingham office.
Our team's aim is to turn our world-renowned Boots Advantage Card data into clear, actionable insights for our stakeholders. We want customers to receive highly personal, relevant communications that create value for the business.
If you're numerate, logical and curious about customer behaviour, we'd love to hear from you.
You will work within the Personalisation and Customer Data Science team, in an area that specialises in campaign activation and insights.
Responsibilities
* Analyse data from multiple sources to identify optimum audiences for our marketing campaigns
* Build targeted campaign selections
* Analyse the results for campaigns (across email/app/social)
* Translate your findings and present them to our business partners, providing insight that shapes future strategies to improve what we do and lead commercial value
* Improve existing processes and enhance efficiency
* Collaborate with teams across the business to help deliver the best outcomes for our customers
Required qualifications
* Relevant previous experience or a degree with quantitative elements (i.e. includes statistics modules), such as Maths, Physics, Geography, or Psychology
* Experience translating business questions into analytical problems, using available data to develop a scalable solution
* Experience presenting complex results to less technical audiences
* The desire to investigate potential problems
* Experience organising own workload, working on multiple projects and campaigns simultaneously
* Confidence talking to others and building relationships; working with marketing teams is an important part of the role
Desirable skills
* Proficiency in a coding language such as SQL, R, Python etc.
* Experience with data visualisation tools such as PowerBI
* Experience of targeting, optimisation or measurement of Marketing activity, using Adobe Campaign or similar
* Experience using relational databases
* Demonstrable record of delivering results in a commercial environment
* Expertise in working with large structured and unstructured data sets
* Examples of where you have automated business processes
Benefits
* Boots Retirement Savings Plan
* Discretionary annual bonus
* Generous employee discounts
* Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
* Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more
* Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.
What's next
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
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