Location: Easter Road Stadium, 12 Albion Place, Edinburgh EH7 5QG, United Kingdom
Job Title: E-Commerce Executive
Reporting to: Head of Retail
Department: Retail
Hours: Full Time
This job ends on 15 May 2026
Key Responsibilities
Trading & Performance
* Manage day‑to‑day trading of the online store, including product launches, promotions, and merchandising
* Optimise conversion rates, average order value, and customer lifetime value
* Use data and analytics to drive decision‑making and continuous improvement
* Oversee pricing, inventory visibility, and online product assortment
Digital Experience
* Own the end‑to‑end user journey across web and mobile platforms
* Work with Shopify and tech teams to enhance site performance, usability, and personalisation
* Ensure a seamless and engaging fan experience, from browsing to checkout
E-commerce & Digital Retail
* Lead the Club’s e‑commerce platform, driving online sales growth and improving the digital customer journey
* Work closely with the Marketing and Communications teams to deliver effective online campaigns, product launches, and promotions
* Utilise data and insights to enhance conversion, average order value, and customer retention
* Work collaboratively within a small team environment, contributing proactively with club retail senior management
* Collaborate with retail, marketing, and partnerships teams to align campaigns and product launches
* Manage day‑to‑day product uploads and maintain the online catalogue, ensuring accurate product data, pricing, and merchandising across all retail platforms
Marketing & Growth
* Partner with digital marketing teams to drive traffic through SEO, paid media, email, and social channels
* Develop and execute campaigns around key football moments (e.g., kit launches, transfers, matchdays)
* Leverage fan data and CRM to create targeted and personalised campaigns
* Create and deliver high‑quality graphic design and digital content, including visual assets, banners, and on‑site imagery, particularly around key launches and campaigns
* Produce engaging and commercially focused copy, including product descriptions, campaign messaging, and email content
Operations & Fulfilment
* Oversee e‑commerce operations including order management, logistics, and customer service integration
* Ensure efficient fulfilment and delivery, both domestically and internationally
* Manage relationships with third‑party vendors, platforms, and logistics partners
Commercial & Partnerships
* Identify and develop new revenue streams, including international expansion and marketplace opportunities
* Collaborate with kit suppliers and commercial partners to maximise product sales
* Support sponsorship activations within digital retail channels
Wider Support
* Assist with setting up and managing physical retail outlets at the stadium (e.g., kiosks, club shop, and more)
* Prepare retail areas for high footfall during matches and special events
* Support with resolving complaints or issues in a professional, club‑friendly manner
* Take a hands‑on approach to retail operations, supporting the execution of launches and ongoing trading activity
Key Skills & Experience
* Proven experience in a senior e‑commerce role, ideally within sports, retail, or consumer brands
* Strong commercial acumen with a track record of delivering revenue growth
* Deep understanding of digital marketing, analytics tools (e.g., Google Analytics), and CRO
* Experience managing cross‑functional teams and external partners
* Passion for football and understanding of fan culture is highly desirable
Personal Attributes
* Strategic thinker with hands‑on execution capability
* Data‑driven and results‑oriented
* Innovative and customer‑focused
* Strong leadership and communication skills
* Able to thrive in a fast‑paced, high‑profile sporting environment
Hibernian FC is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
Hibernian FC is also committed to the safeguarding of vulnerable groups.
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