Ready to own the growth engine for a fast-moving FinTech scale-up?
This is a high-impact role where marketing isnt just about brand awareness. Its about driving pipeline, supporting live deals, and helping sales teams win faster. Were looking for a commercially minded B2B marketer with FinTech experience who knows how to turn complex product stories into clear, compelling campaigns that convert.
In the role As Growth Marketing Manager, you will lead demand generation strategy and execution across key verticals including finance, emerging payments tech, and other targeted B2B sectors.
You will sit at the centre of marketing, sales, and product. Your job is to translate positioning into campaigns that build visibility, create qualified demand, and move prospects through the funnel with confidence.
What Youll Be Doing
Demand Generation and Campaign Leadership
* Plan and execute multi-channel B2B growth campaigns aligned to defined ICPs
* Shape campaign messaging, sequencing, and audience targeting across digital channels
* Build vertical-specific narratives in partnership with Product Marketing
* Ensure marketing activity supports current commercial priorities and live opportunities
Sales Enablement
* Develop high-quality sales tools including pitch decks, case studies, one-pagers and proposals
* Support event activation strategies with clear ROI tracking frameworks
* Work closely with commercial teams to address objections and friction points in the sales cycle
Channel and Brand Execution
* Own LinkedIn campaign strategy and performance
* Oversee campaign landing pages and website messaging
* Coordinate PR activity and thought leadership initiatives
* Ensure CRM journeys support inbound qualification and nurture
Performance and Optimisation
* Track campaign effectiveness, pipeline attribution, and ROI
* Identify conversion bottlenecks and implement improvements
* Deliver structured monthly reporting to senior leadership
Brand Stewardship
* Maintain a bold, clear, human tone of voice across all external communications
* Ensure messaging accuracy and internal alignment before market release
What Youll Need
* Proven experience in B2B growth or demand generation marketing
* Background in Fintech and / or Payments
* Ability to simplify complex propositions into compelling market narratives
* Strong collaboration skills with sales teams in pipeline-driven environments
* Commercial awareness and focus on measurable revenue impact
* Confidence using CRM platforms, campaign analytics, and reporting dashboards
* Comfortable working in structured sprint cycles with clear ownership
Why Join
Youll be joining a high-growth FinTech business with global ambition and a challenger mindset. The culture is collaborative, accountable, and energetic. Ideas are welcomed, initiative is expected, and results are recognised.
Alongside a competitive salary, youll benefit from:
* Performance bonus scheme
* Pension contribution
* Private healthcare and healthcare cash plan
* Life assurance and income protection
* 25 days holiday plus public holidays
* Additional birthday leave
* Hybrid working model
If you enjoy building campaigns that genuinely influence revenue and want a visible role in a scaling fintech environment, this could be the move that accelerates your career
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