Overview
We are looking for an experienced and creative SEO Content Manager to lead our organic growth through high-quality, brand-aligned content. This role sits at the intersection of SEO strategy and content creation. You will define what content we create, why we create it, and ensure it is written and optimised to perform while staying true to our brand voice.
Responsibilities
SEO & Content Strategy
* Build and manage the SEO content roadmap (blog, collections, guides, PDPs)
* Conduct keyword research and identify content opportunities
* Define page structures and search intent for new and existing content
* Optimise existing pages to improve rankings and performance
Content Creation & Optimisation
* Write and edit SEO-driven content (blog articles, collection pages, landing pages, PDP copy)
* Ensure all content is aligned with brand tone, positioning, and storytelling
* Optimise on-page elements (titles, meta descriptions, headings, internal linking)
* Create clear briefs when working with freelancers or translators
Performance & Reporting
* Monitor organic performance using GA4, Search Console, and SEO tools
* Track rankings, traffic, and content performance
* Use insights to continuously refine content and strategy
Qualifications
* 4+ years experience in content or SEO-focused content roles
* Strong writing and editing skills with proven SEO results
* Solid understanding of on-page SEO and keyword strategy
* Experience working on e-commerce or brand websites (Shopify a plus)
* Highly organised, proactive, and able to manage multiple projects
* Comfortable working independently in a small, fast-moving team
* Interest in luxury, lifestyle, or premium brands is a plus
* Fluent in English and understanding of French is a plus
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