Paid Media LeadSalary: £35,000–£40,000Location: Lichfield – Hybrid – 1 day per week in officeAre you a data-driven digital marketer who knows how to turn clicks into customers? Forward Role are working with one of the UK's most recognised brands in our sector — and we're looking for a Paid Media Lead to drive forward their paid acquisition strategy.Reporting to the Head of Acquisition, you'll take ownership of all paid activity across digital and traditional channels — from PPC and paid social to display and beyond. You'll shape intelligent media plans, optimise budgets, and use insight to ensure our campaigns are delivering exceptional ROI and hitting lead generation targets across the UK.What you'll be doingDefining and delivering the paid media strategy to meet ambitious lead and enquiry goalsManaging multi-channel paid campaigns (PPC, social, display, and localised activity)Analysing and optimising performance across all paid channels to maximise ROICollaborating with the Brand, PR, and SEO teams to align paid and organic strategiesPartnering with agencies and third-party providers to continuously improve performanceProducing regular performance reports and actionable insights for senior stakeholdersStaying on top of digital trends and emerging opportunities to keep us ahead of the curveWhat we're looking forProven experience in paid lead generation campaigns (PPC, social, display)Happy to take on a broader candidate who has an understanding of PPC, as long as they have a willingness to learn!Strong data analysis and optimisation skills — you love turning insight into impactA creative problem solver with an eye for continuous improvementExperience managing budgets and driving measurable ROIConfident managing agencies and cross-functional projectsA team player with excellent organisational skills and a proactive attitudeWhy you'll love it hereCompetitive salary: £35,000–£40,000Hybrid working – just 1 day a week in the Lichfield officeWork for one of the UK's most trusted brandsCollaborative, supportive team culture with plenty of room to growIf you're ready to take the lead on impactful, data-led campaigns that make a real difference, we'd love to hear from you.