* Launching and optimizing PPC campaigns
* Monitoring budgets and overseeing search platform accounts
* Tracking KPIs and producing useful reports for management
Job brief
We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.
In this role, you should be well-versed in principles of search engine marketing (SEM). You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
Responsibilities
* Participate in forming effective paid search strategies
* Launch and optimize various PPC campaigns
* Oversee accounts on search platforms (e.g. Google AdWords, Bing)
* Be involved in keyword selection and audience targeting
* Monitor budget and adjust bids to gain better ROI
* Track KPIs to assess performance and pinpoint issues
* Produce reports for clients (e.g. dashboards)
* Build and manage relationships with clients
* Write attractive and concise copy for adverts
* Suggest and develop new campaigns across multiple channels
* Keep abreast of PPC and SEM trends
Requirements
* 3+ years experience in PPC
* Experience in data analysis and reporting
* Familiarity with multiple platforms (e.g. AdWords, Facebook, Bing) is preferred
* Working knowledge of analytics tools such as Google Analytics, Tag Manager etc.
* Proficient in MS Office (particularly Excel)
* Excellent communication skills
* The ability to manage multiple projects at the same time
* Excellent time management skills
* Analytical thinking with strong math skills
Job Type: Full-time
Pay: £30,000.00-£45,000.00 per year
Benefits:
* Work from home
Experience:
* Paid Search: 5 years (required)
Licence/Certification:
* Google AdWords Certification (required)
Work Location: Hybrid remote in Lichfield WS14 9BW