The Role:
Are you a strategic thinker with a passion for customer engagement? Agria is seeking a dynamic Customer Marketing Manager to deliver our customer contact strategy across acquisition, retention, and lifecycle communications. This is a pivotal role that blends creativity, data-driven decision-making, and technical expertise to drive meaningful connections with our customers and deliver on key business objectives.
You’ll be at the heart of our marketing engine - designing and executing omni-channel campaigns using platforms like Apteco Peoplestage and Dotdigital. If you thrive in a fast-paced environment and love crafting journeys that captivate and convert, we want to hear from you.
We are based in Aylesbury, Buckinghamshire and currently work to a hybrid model of one day per week in the office (every Wednesday).
What You’ll Be Doing:
Acquisition Strategy
Develop and deliver contact strategies to convert prospects into loyal customers
Manage marketing automation and testing across email, SMS, direct mail, and outbound channels
Oversee new business incentives and optimise performance through testing and reporting
Customer Communications
Create engaging content for newsletters and customer reward campaigns across Agria’s brand portfolio
Drive brand engagement through personalised, timely communications
Support the development of a Single Customer View with a passion for customer documentation and leveraging key customer touchpoints
Retention
Deliver the customer loyalty and retention strategy through targeted communications
Promote new loyalty propositions and address key areas like missed payments and cancellations
Performance Reporting
Deliver monthly performance insights and contribute to the wider marketing report
Analyse campaign effectiveness and provide actionable recommendations
Partnerships & Service Communications
Ensure timely delivery of partner offers and lifecycle marketing initiatives
Manage service communications, regulatory updates, and direct mail stock levels
What We’re Looking For:
Experience in planning and executing CRM journeys through marketing automation; including segmentation, testing and optimisation
Ideally proficiency in Apteco FastStats, PeopleStage, Orbit, and Dotdigital
Proven track record in direct marketing with measurable impact on engagement and conversion
Strong grasp of GDPR, PECR, and Consumer Duty principles
Excellent communication skills across all levels of the business
Ability to prioritise, work independently, and thrive under pressure
A collaborative mindset with a proactive approach to problem-solving
Why choose Agria Pet Insurance:
Agria Pet Insurance is one of the UK's leading specialist pet insurance providers. We only provide lifetime insurance for animals, so truly understand and care about our customers and their beloved pets - especially as most of our team are pet parents, and we're all animal-lovers. Our passion for pets means that we are trusted by The Royal Kennel Club, Lloyds and many other significant affinity partners to provide lifetime pet insurance in their names.
Working closely with animal welfare organisations, vets and breeders, gives us deep insight on what's best for pets. And we give back too - including supporting hundreds of animal rescues, protecting over 100,000 rescued animals, and through donations of over £2m to animal charities.
We are a strong, growing business, having doubled our GWP in the last 5 years, with a supportive ethos and family feel. We became one of the UK’s Best Workplaces™ in 2023, 2024 and again in 2025, we have the top 4 slots on Which? Best Buy pet insurance and we are extremely proud to be the only carbon negative pet insurer in the UK.
What we offer:
25 days annual leave which increases with service, plus bank holidays and an additional day off for your Birthday
Opportunity to buy/sell up to 5 days annual leave per calendar year
Contributory pension and Life Assurance scheme
Access to 25% off insuring your pet with Agria. Friends and family are also entitled to a discount too
We aim to support the health and wellbeing of all our colleagues so you’ll have access to a Health Cash Plan, mental health support and health and wellbeing platforms, including Headspace
Free tickets to a huge variety of pet related events
Complimentary refreshments in our breakout area
Regular team activities and events arranged by our Employee Forum