The purpose of this role is to develop best in class strategies and management of all Paid Social activity on assigned clients, to manage and develop the team and serve as a point of escalation as needed, as well as leading Ai exploration and innovation.
Job Description:
Key responsibilities:
1. Works closely with Head of Paid Social, develops and evangelises overall strategy and approach to the channel
2. Ensures best practice and innovation in all Paid Social activities
3. Manages and maintains client relationships and is the main point of escalation for client issues
4. Typically works on multiple, large or complex clients and develops overall strategy and goals for the team
5. Manages and develops direct reports and is accountable for complete team development
6. Conducts forecasting for annual and monthly budgets and is responsible for growing account profitability
7. Contributes to new business development when required
AI Exploration & Innovation
8. Identify and evaluate AI tools and platforms relevant to paid social, creative automation, audience segmentation, and performance forecasting
9. Lead pilot programs and proof-of-concept initiatives to test AI applications in real-world client scenarios
10. Translate AI capabilities into actionable strategies and services for clients, driving measurable business outcomes
11. Partner with internal stakeholders (data science, tech, strategy) to integrate AI into marketing workflows
12. Educate clients and internal teams on the evolving AI landscape and its implications for digital marketing